Contextual advertising training in Ukraine. Why are there so few Google Ads specialists with so many courses?

In the conditions of the continuous digitalization of business, one of the most sought-after professions on the Ukrainian labor market is a specialist in G o o g l e Ads . However, mastering this profession requires not only a basic understanding of the mechanism of work of G o o g l e contextual advertising , but also in-depth study and practice of all advertising campaign tools on the service platform. At the same time, it is much more effective to undergo Google Ads training not independently, but as part of a contextual advertising course taught by a specialist with many years of experience who works with clients on an ongoing basis.

The choice in favor of contextual training under the guidance of a certified specialist also falls on the fact that Google regularly releases algorithm updates. This means that it is impossible to teach Google Ads without working in the field of Internet marketing. That is why the IT company Golden-Web Digital is launching a unique Google Adwords course , taught by Svetlana Makar, a PPC specialist with more than 5 years of practical experience, and will help you master the art of contextual advertising from "A" to "Z"!

Whatever contextual advertising courses you purchase, the result of your training will depend not only on your own efforts and desire to master new knowledge, but also, first of all, on the teacher and his approach. The IT company Golden-Web Digital entrusts Google Ads training only to true professionals, such as Svitlana Makar. She has experience working with advertising campaigns in various fields and with different budgets, worked as a course instructor at IT Step and is familiar with any modern G o o g l e tools, including search and display networks, remarketing, Merchant Center shopping ads and video advertising on YouTube. In addition, Svitlana has fully passed the certification to obtain the status of G o o g l e Premier Partners for Golden-Web Digital, having fulfilled all the requirements and passed the necessary tests to obtain the certificate.

● contextual advertising training on the principle of "from simple to complex": master the settings of the advertising cabinet first and gradually move on to creating and managing advertising campaigns;

● 12 lecture modules on the basics of contextual advertising, Adwords strategy, display advertising , Google Tag Manager , Google Merchant Center , Google recommendations , ads and campaigns , Google Analytics and Google Shopping ;

● theoretical text and video materials based on real examples, and passing a test from Google at the end of the training;

● homework assignments that are completed in your own project and checked by a supervisor with comments on ways to correct errors and improve the advertising campaign;

● constant communication with the teacher and online sessions with speakers, where you can get detailed answers to any questions;

● closed chat for communication with course students.

➜ want to master the profession of a PPC specialist from scratch;

➜ you already work as a PPC specialist or marketer and are looking to improve your skills;

➜ you are an entrepreneur and seek to control contractors, correctly allocate your advertising budget, and better understand your target audience using digital tools;

➜ you are a student and want to connect your future with the IT industry by mastering a new profession in just 3 months.

By purchasing our Google Ads course, you will see that learning Google Ads can be easy, interesting and exciting. As an IT company that has been conducting courses in Ternopil on contextual advertising in Google services for a long time, we have built training based on experience working with customers: You will analyze cases of real client accounts, and not just study how contextual advertising works theoretically.

The uniqueness of this course lies in the fact that as of today, there is no similar Google Ads course in Ukraine in terms of the volume of information. The author's course from the context practitioner Svitlana Makar combines Google Analytics settings, tag manager, advertising cabinet, electronic conversion and website goals - everything you need for development in the promising field of Internet marketing!