Google My Business posts: how to add services and optimize products?

One of the factors that increase user reach on Google is to regularly update information about your company's activities through publications. By creating a "live" company profile on Google Maps and Google search engine, you not only encourage them to choose your services, but you can also:

⦿ provide up-to-date information to customers, improving the level of service

⦿ maintain direct contact with both potential and existing local clients

⦿ advertise promotions, sales and events

Such publications include:

➤ Updating information about the establishment's operations during the COVID-19 pandemic. For example, it is worth informing users about the current work schedule or temporary closure, the possibility of ordering goods or ordering them on site, or information about compliance with sanitary and epidemiological protocols, and indicating the numbers by which customers can clarify the necessary information.

➤ Offers. Such posts should outline the name, terms, and expiration date of a promotional offer (e.g., a sale). To attract users’ attention, it is recommended to add a photo or video, a coupon code, and a link to a full description of the product on the company’s website. Such posts, each of which automatically includes a “view offer” button, are located at the top of the company’s profile on Google Maps and Google Search and in the “Updates” tab.

➤ What's New? This type of post provides users with general information about your company and can include a video, photo, a call-to-action button, and a description. They're great for informing customers about new products in your company's product range. What's New? posts can also be automatically recommended if they've previously earned four-star and five-star customer reviews. You can receive these suggestions via email or by logging into your company profile.

➤ Events. Easily advertise your company’s upcoming events and invite users to join them. For a successful ad, you need to specify the location, date, name, and start and end times of the event, as well as add vivid photos or videos, a command button, and a description. If the events you add meet these criteria, they can also be located in the “Overview” tab of your company profile, which increases the likelihood of them being seen by users.

Thus, text and multimedia materials are inseparable components of successfully promoting a company's profile.

By creating your publication correctly, you can ensure its maximum wide visibility:

⦿ on your company pages in Google services

⦿ on the "Overview" or "Update" tabs of your business profile on Google Maps and the mobile version of Google Search

⦿ in the "From the owner" section of the business profile on Google Maps and the desktop version of Google Search.

Please note that if you do not specify a date range, posts older than 6 months will be archived, and posts with phone numbers may be rejected.

The Product Editor is a tool for small and medium-sized businesses to promote their products to potential customers and encourage them to engage with them. When viewing your Business Profile on a desktop or mobile device, users will see your store's products in the "Product Overview" or "Products" tab, respectively. Each item added through the Product Editor will appear on your Business Profile on Google, regardless of the device on which it is viewed.

We would like to draw the attention of restaurant business owners that the "Popular Dishes" function does not depend on the work of the product editor: you can continue to display your own offers by designing them as "popular dishes" or using the menu editor. For owners of large chains of companies, it is possible to design advertising for local assortment as a way of providing information about the availability of specific products.

The product editor works as follows: in order for your products to be displayed to users, you should add them to the "Products" tab in the company profile manager. If you specialize in retail, then buyers will be able to both receive detailed information about the products by viewing them in the catalog or the "From product publications" tab, and interact with your company profile. Be careful: recently edited categories and products occupy a priority position in the product catalog, so to move a certain product to the first page of the catalog, you need to make minor changes to it. In addition, adding a product to the catalog automatically deletes the list of services or menus of another company - you can recreate them in the campaign profile manager via the menu or service editor.

Similarly, in the services editor, you can specify the services that your company provides. For the convenience of users, it is recommended to specify the cost and description of the services, having previously grouped them into categories. When searching for certain services in Google that your company specializes in, the user will see your offers in the "Services" section of your profile.

When publishing content about your company and trying to make a positive impression on users, you need to follow Google's rules and principles, such as:

➤ publications must comply with the current legislation of your country.

➤ publish true and accurate information on behalf of your company, related only to it.

➤ avoid discussing socio-political and personal topics with users on behalf of your company.

➤ message texts should not contain links to fraudulent websites or malicious software.

➤ Read the message text carefully for spelling errors, special characters, and meaningless word combinations.

➤ Post only high-quality and clear images and videos that are relevant to the subject of the message.

You can add services and optimize product offerings yourself, but it is much better to entrust this matter to highly qualified specialists. Specialists from the Golden Web Digital Internet marketing agency will be able to increase the effectiveness of reaching new users several times. Developing a publication plan, writing SEO-optimized texts using the right key queries, adhering to the above-mentioned technical and linguistic requirements for publications and creating unique and high-quality content that will evoke positive emotions in users from getting to know your company - entrust the local promotion of your business to us!