About the project

Client - wholesale online store of clothes and shoes

Goal

  • transferring website with results saved
  • increase organic traffic
  • place targeted queries on the website to attract potential clients from the organic search

Perspective

  • Website transferring. Transfer from Prom to the self-written website.
  • Multilingual website. Website on Prom was optimized only in one language (russian) and was translated in Ukrainian incorrectly.
  • Convenience of the website for users. One of the most important aspects of website promotion is the convenience of the online store for potential buyers, the ability to get to the desired category in a few logical clicks to make a purchase. To do this the structure of the website was completely changed so it was necessary to give some time for complete re-indexing of the website by search engines.
  • The main style of the website. No less important aspect, of course, is the attractiveness of the website - Prom didn’t have a holistic design and concept of the website. The designer worked with SEO specialists on the design of pages, banners and text content so that the graphic content was not only attractive but also as useful as possible to promote the site.

The client contacted the company in April 2021. The task for our specialists was the correct transfer of the website, setting up redirects, as well as developing a logical and convenient structure of the recourse.

результати seo просування

Online store transfer and SEO optimization: “What, where, when?” or what work has been done by the Golden Web digital team?

  1. The priority before any work, of course, is a detailed ANALYSIS OF COMPETITIONS after which we can clearly form a strategy for transferring and promoting the website, avoiding mistakes made by competitors and borrowing all the strengths.
  2. According to all the data obtained, a detailed strategy with a phased work plan was formed.
  3. Implementation of the structure and transfer of the website from prom.ua
  4. Seo optimization of the main pages and priority categories.
  5. In the following months, the work was aimed at the correct optimization of the website and the promotion of priority categories.

Results in 3 months after transfer:

seo-оптимізація сайту

**On the screen we can clearly see the decline in positions in early June which was forecast due to the fact that the site was transferred. But in the following months, starting from July, due to our stable work, we observe the stability of the results (positions did not grow but did not fall which is a very positive result for the second month after the transfer of the site).

Starting in mid-August (the second month after the transfer), we see that the website's positions have gone up.

Analytics results (organic search):

результати органічного пошуку

**The screen above compares the 28 days of organic search results with the previous period.

In general, we see very positive results.

  • Increased number of users
  • Increased number of new users
  • Increase the total number of sessions
  • Bounce rate was decreased
  • Increased transaction rate and revenue from organic search.
"There is still room to grow!" - What is the further plan to promote the website by SEO specialists of Golden Web?

In order to raise the position of our website we need to keep improving it, work on page optimization, internal and external optimizations.

For further growth:

  • we will work with non-optimized categories (or those that are incorrectly optimized) for optimization/re-optimization on a monthly basis. This will have a positive effect on both organic search and advertising.
  • take general categories (ie general queries) for internal optimization on a monthly basis
  • work with external optimization on a monthly basis to increase the position and credibility of the site
  • we will continue to work with the Google My Business account.
Our services
Turnkey website development

Our company develops websites in the Python programming language. A lot of satisfied customers have already received their websites created by Golden Web Digital.

More
Our services
SEO website promotion

Our SEO-specialists offer a comprehensive work on your website. This strategy includes a complete analysis of the site and competitors, as well as internal and external optimization.

More
Our services
Social media management

SMM - promoting your business on social media. Our team offers quality and creative management of your Facebook and Instagram accounts.

More
Our services
Design

Golden Web Digital designers offer a full range of services from corporate identity to logobooks. We take into account all requests of the client.

More
Our services
Google Ads set up

Contextual advertising - one of the most effective ways to attract the target audience to your website. Our specialists offer quality Google ads services: from set up to full management.

More
keyboard_arrow_up