Targeted advertising for the online store of textiles

Highlights of cooperation

The client applied to our company in early December 2019 with the task:

1. Increase sales by using the Internet.
2. Launch targeted advertising on social networks: Facebook and Instagram.
3. The cost of 1 click on the link is not more: $ 0.50

Target audience

Gender: Women

Age: from 20 to 60 years

Target audience: Small and medium business owners, people interested in wholesale, people interested in retail, online shopping, shopping and fashion, women's clothing, children's clothing, small business, parents with preschool children.

What we did

1. Conducted an analysis of the target audience
2. Conducted an analysis of competitors in clothing stores, in the same pricing policy (Areklin, Gnome, Luli, World of Textiles, etc.)
3. Gathered an audience for the interests of direct competitors (Areklin, Dwarf, Luli, World of Textiles, etc.)
4. Gathered an audience of direct interests (Clothing, Online Shopping)
5. A solvent target audience was identified. For example, small business owners, medium business owners were taken.
6. Set up and run an advertising campaign.

In addition:

• Shopping on Instagram is often called "emotional shopping", so you need to maintain the brand's mood in advertising. For example, a good solution was to focus on weather conditions and seasons. In the winter, we launched advertising on: Kigurumi, both children and adults, terry robes. Also launched advertising campaigns for nightgowns, shirts for feeding
• Advertising was set up on the territory of Ukraine in addition to the occupied territories (Donetsk, Luhansk), as well as in some cities.

Results of work

;