About the project
  • Task:

Bring customers to the store's website to order.

  • Solution tools

Setting up and maintaining targeted advertising on facebook, instagram.

  • About the company

An online store that represents a modern enterprise for the production and sale of knitted clothing for adults and children. The company has been on the market for more than 15 years, during which time the company has been able to prove its professionalism and high efficiency, have established themselves as reliable suppliers of quality and stylish products.

  • Tasks and goals

The task at the start of the project was to attract as many customers to the site to order goods.

Golden Web targeting settings

Highlights of cooperation

The client applied to our company in early December 2019 with the task:

  1. Increase sales by using the Internet.
  2. Launch targeted advertising on social networks: Facebook and Instagram.
  3. The cost of 1 click on the link is not more: $ 0.50

Target audience

Gender: Women

Age: from 20 to 60 years

Target audience: Small and medium business owners, people interested in wholesale, people interested in retail, online shopping, shopping and fashion, women's clothing, children's clothing, small business, parents with preschool children.

What we did

  1. Conducted an analysis of the target audience
  2. Conducted an analysis of competitors in clothing stores, in the same pricing policy (Areklin, Gnome, Luli, World of Textiles, etc.)
  3. Gathered an audience for the interests of direct competitors (Areklin, Dwarf, Luli, World of Textiles, etc.)
  4. Gathered an audience of direct interests (Clothing, Online Shopping)
  5. A solvent target audience was identified. For example, small business owners, medium business owners were taken.
  6. Set up and run an advertising campaign.

In addition:

  • Shopping on Instagram is often called "emotional shopping", so you need to maintain the brand's mood in advertising. For example, a good solution was to focus on weather conditions and seasons. In the winter, we launched advertising on: Kigurumi, both children and adults, terry robes. Also launched advertising campaigns for nightgowns, shirts for feeding
  • Advertising was set up on the territory of Ukraine in addition to the occupied territories (Donetsk, Luhansk), as well as in some cities.
Results of work
The duration of the advertising campaign
41 days
Total clicks
94 446 clicks
Daily budget for one campaign
5$
Total amount spent
125,08$
Number of coverage results
212 031
Number of impression results
324 564 views
Number of results price per result
0,01$
Statistics period
09.12.2019 – 18.01.2020

Results of work
The duration of the advertising campaign
34 days
Total clicks
94 446 clicks
Daily budget for one campaign
6 $
Total amount spent
68,37 $
Number of coverage results
95 439
Number of impression results
157 015 impressions
Number of results price per result
0,02$
Statistics period
27.12.2019 – 29.01.2020

;

Targeted Advertising: Ad Design by GW

Conclusion

 Well? Was it useful? Want the same social media advertising for your business? Don't spend your budget on trifles! Take a simple first step! To find out the scope and cost of work specifically for your business project, leave a request here

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