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  3. Google Shopping for the site of the Ukrainian shoe manufacturer
About the project
  • Customer: Online store, Ukrainian manufacturer of leather shoes.
  • Service: Google Shopping.
  • Region: Ukraine.
  • Advertising budget: UAH 500.
  • Goal: Increase sales.

Trading Company: Launch by the Golden Web specialist

The work on launching trade campaigns is divided into two stages.

The first step is the technical part - creating and setting up a Google Merchant Center account, which includes:

  • verify that the site meets the requirements of Google Merchant Center

  • create a Google Merchant Center account;

  • confirmation of site ownership;

  • creation of a vehicle for feed and formation of a feed;

  • check and download the feed system;

The second step is to work in your Google Ads account:

  • verify that the site meets the requirements of Google Merchant Center
  • create a Google Merchant Center account;
  • confirmation of site ownership;
  • creation of a vehicle for feed and formation of a feed;
  • check and download the feed system;

 

Results of work
Advertising platform
Google Shopping
Total clicks
16 203 clicks
Average cost per click
0,03 UAH
Total conversions
1 097 conversions
Statistics period
01.03.2020 – 28.05.2020
Total impressions
16 203 views
Total costs
489,48 UAH
Average conversion rate
6,68 %
Data from the Google Ads Advertising Cabinet

groups of advertisements;

Conclusion

Thanks to trading campaigns we can get:

  • several times more targeted traffic at the same cost as search campaigns, due to the low cost of a click (in this case, it is 0.03 UAH);
  • high ratio of transactions, due to the informativeness of the ads;
  • low transaction cost, due to low cost of transition to the site and high transaction rate.
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