The main goal of the advertising campaign:
We decided to test the Google Shopping campaigns. They may work better than contextual due to the fact that the ad already has a graphic creative and price. Such ads are a filter for clients who are still not ready to buy. Google Shopping campaigns often have higher conversion rates at a lower cost than contextual ones.
We also launched a brand campaign because competitors used our company's queries in their ads.
It was recommended to pay attention to the pages loading speed and optimize them. This will help reduce rejections and visitors who did not convert.
Optimization tasks have been completed, goals - increase ROAS, decrease CPA - have been achieved. Work in the account continues.
|February 2020 - May 2020||February 2021 - May 2021||August 2021 - November 2021|
|Clicks||45 823||220 347||208 539|
|Views||2 240 641||4 254 819||13 697 640|
|The cost of one order||6,33$||4,5$||2,81$|
|Costs||4 376$||9 695$||10 411$|
|Revenue||30 899$||69 487$||168 850$|
Over the past four months of working with the IT company Golden Web Digital revenue increased by 5.46, the number of transactions - 3.9 times, the cost of conversions decreased by 2.25 times. At the same time, ROAS increased 2.3 times.
But the most important result is that the client continues to work with us and their sincere recommendations!
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