Project description

Client

  • Online store of bicycles and bicycle goods.

Tasks:

  • setting up targeted queries on the site
  • increase in organic traffic
  • CTR growth

 

Problems of the project
  • The site is developed on the platform of good (does not have the ability to make all technical changes and refinements)
  • The previous company optimized the site purely for Kyiv, and the task from the customer is the whole of Ukraine.
  • Invalid nested URL (301 redirects must be configured).

The main problem was that the site was optimized for one region - the city of Kyiv. Accordingly, it was not possible to immediately remove all content from the main pages and metatags related to Kyiv, as there was a threat of falling under Google sanctions. Therefore, the work on changing the content was carried out gradually and the regional semantics were redirected to the page "Shop in Kyiv". These works were carried out for three months. During these works, we encountered a drop in traffic in November. This was also preceded by a seasonal drop in traffic. But the situation has already improved in January.

Results of site promotion from SEO specialists Golden-Web Digital

Comparison of two periods of the season - 1.03.2020-31.03.2020 and 1.03.2021-31.03.2021 The number of clicks increased by 817%, impressions by 477%. The average position is 10.7, in 2020 it was 19.8.

Dynamics of site visibility growth.

Increasing site traffic. Data are submitted from July 3, 2020 to June 20, 2021

The dynamics of growth in the number of key phrases on which the site is published

Distribution of key phrases by position in the Google index

 

 

Growth in conversions in April 2020 and April 2021

We continue to work on

In the future, we continue to work with the basic semantics and bring the site to the top 5 Google, as well as conduct additional analysis of competitors to develop new semantics.

Our services
Turnkey website development

Our company develops websites in the Python programming language. A lot of satisfied customers have already received their websites created by Golden Web Digital.

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SEO website promotion

Our SEO-specialists offer a comprehensive work on your website. This strategy includes a complete analysis of the site and competitors, as well as internal and external optimization.

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Social media management

SMM - promoting your business on social media. Our team offers quality and creative management of your Facebook and Instagram accounts.

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Design

Golden Web Digital designers offer a full range of services from corporate identity to logobooks. We take into account all requests of the client.

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Google Ads set up

Contextual advertising - one of the most effective ways to attract the target audience to your website. Our specialists offer quality Google ads services: from set up to full management.

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