The main problem was that the site was optimized for one region - the city of Kyiv. Accordingly, it was not possible to immediately remove all content from the main pages and metatags related to Kyiv, as there was a threat of falling under Google sanctions. Therefore, the work on changing the content was carried out gradually and the regional semantics were redirected to the page "Shop in Kyiv". These works were carried out for three months. During these works, we encountered a drop in traffic in November. This was also preceded by a seasonal drop in traffic. But the situation has already improved in January.
Comparison of two periods of the season - 1.03.2020-31.03.2020 and 1.03.2021-31.03.2021 The number of clicks increased by 817%, impressions by 477%. The average position is 10.7, in 2020 it was 19.8.
Dynamics of site visibility growth.
Increasing site traffic. Data are submitted from July 3, 2020 to June 20, 2021
The dynamics of growth in the number of key phrases on which the site is published
Distribution of key phrases by position in the Google index
Growth in conversions in April 2020 and April 2021
In the future, we continue to work with the basic semantics and bring the site to the top 5 Google, as well as conduct additional analysis of competitors to develop new semantics.
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