Google Partners 2021: changes that have occurred in the program

Google is constantly looking for and updating its services. One of these aspects of the company is the requirements for obtaining the Google Partner and Google Premium Partner badges , which are extremely useful for companies whose core business is marketing services.

Google Partners is a Google program used by advertising agencies and Internet marketing professionals . Thanks to their Google Partners status , they can manage Google Adwords profiles on behalf of other businesses . So , within the framework of the Google Partners program , Google provides agencies with its tools and support to achieve success in doing business. Google Partners also offers the opportunity to study for free, receive certification ( Google Partners certification) and be rewarded for achievements.

Those who are awarded the status of Partner ( G o o g l e Partner ) and Premium Partner ( G o o g l e Premier Partner ) will receive a special badge that allows them to conduct marketing on the Internet more effectively. It indicates that contextual advertising of the site is one of the main areas in your agency and you have qualified specialists in this field.

What are the benefits of having a badge?

● Raises the company's level in the competitive environment for the provision of marketing services;

● Opportunity to receive rewards for Premium Partners and events for executives;

● Better trust, making your Google ads more relevant to customers .

Google Partners has been around since 2013 , and since then , tens of thousands of companies from over 60 countries have joined the program. Google Partners is available in over 40 languages, including Ukrainian.

In early 2021 , Google announced that it would make changes to the structure of the Google Partners program. The full Google Partners update will go into effect in February 2022, but some changes have been in effect since June of this year.

◐ Google Partners certification page design ;

◐ Refusal to specialize in companies whose work includes Internet marketing;

◐ No information about the old program after updating the information.

The criteria for becoming a certified Google Adwords Partner and receiving the Google Adwords Partner badge are also changing. For example, now Google contextual advertising must not have an optimization level below 70 % . This means that for a company , Google advertising is the optimal tool that the Golden Web digital marketing studio perfectly configures for clients;

There are three categories of Partner badge requirements that thresholds must be met: company performance, spending requirements, and certification requirements.

Efficiency Companies that care about how to become a Google Partner must have the necessary experience to skillfully configure their customers' Google Ads campaigns . Yes , this experience is measured in the optimization index, which must be at least 70% .

Spending Google guidelines state that spending on advertising campaigns in a Google Ads profile must be at least $10,000. This applies to all managed accounts together for a specific period of 90 days.

Certification At least half of the strategic planners from a company participating in the Google Partners program are required to be certified and become a Google Adwords Certified Partner. A company that wants to achieve Google Certified Partner status must have at least one certification for each product on which advertising money is spent (for example, search , video, in-app, and product ads).

Current Google Ads Premier Partner badge holders will retain their status until February of next year. However , only the top three percent of companies in each country will be eligible to become Premier Partners after that. These companies will be selected based on the following metrics:

● total advertising spend in managed accounts per year;

● customer development;

● customer retention;

● product diversification.

Premium partners will be selected annually. However, as Google notes , this will not be the case in all countries .

Since certified “ G o o g l e Premier Partners” are the first to learn about new products and future developments, there is reason to be confident that the contextual advertising they set up will have high quality indicators.