Forget about keywords, get the gist and Google will understand you

While all SEOs are concerned with relevance and direct access, when the requirements for the ratio of key queries and content are being improved and prescribed every day, when everyone is trying to do a miracle, namely a title with three, or better yet four keys, Google is looking for meaning. It comes to you at night, or rather to your site, and in this whole flock of keys, titles and descriptions, headings it tries to find a logical connection, at least some consistency, at least some solution for your potential client, and every night it leaves disappointed. Among the water and spam, there is not a single interesting element where you could stop your gaze.

The main principles of writing unique content for your target audience

Therefore, the specialists of the Golden-Web Digital digital marketing studio decided to provide a list of main principles for writing content, thematic, logical, content that will solve the problem of a potential TARGET AUDIENCE, answer a question, or prove the logic of the choice.

1. Information about the business or “salt in the details”. It’s great that you, as an optimizer, are interested in competitors, analyze their semantics, positions, etc., and there is no need to forget about your own client, about attention to him, to his offer, to his activities. And here you can find your happiness, very often analyzing your own client, or business, his product or service, learning about his history of creation, his difficult path, his insights on this path, you will see that this is something unique, this is a MIRACLE, which does not require special creativity, and global, strategic, difficultly composed, segmented promotion, but simply a unique product, which you need to honestly tell those people who need it vitally. Therefore, the primary task of an SEO specialist (only now I am writing about Him with a capital letter) is to take a detailed interview with the client, or better yet, create a detailed technical task, segment it and use it to your health. We would recommend conducting this interview every month, because business, products, and services are a dynamic process and it is very important to monitor it.
2. Analysis of the interests of potential customers, and using these interests to segment the audience. Only in accordance with the interests and segmentation of the target audience (TA), we collect semantics, set primary and secondary goals, and build strategies to achieve them.
3. Copywriting. For the content to be profile-specific, the copywriter must be knowledgeable and conscientious. Sometimes it takes a lifetime to find such a person, but it is possible, send the same technical task to several copywriters, because some are strong in lawn mowers, and others in the fashion industry, do not immediately write off the copywriter's accounts if he watered down a little in one text, just try him in other topics. And the technical task submitted to the copywriter should have a list of main aspects that he should indicate, priorities, clarifying elements (all that you find out from the client during your interviews with him), and there should be something different for different groups, for external and internal optimization of the vehicle, then you will avoid template texts.
4. Data structuring. Text is not a canvas for embroidery, it should not be without puffs and crystal white, it is a correctly marked up and diluted element with various important details, and only after running through the headings and lists with his eye, a potential client should understand that I should stay here. And ideally, from this text the client should go to where he will get all the comprehensive information. And in the logical conclusion he will leave money on this miracle resource. Let's not forget about graphics, and here we mean not only ALT attributes, but the informativeness of graphic content and its logical connections with the existing text. Snippets, in order to please the search engine, must first please the target client and believe me, RankBrain thinks the same.

The role of website optimization in business promotion

So you can study a lot of algorithms and direct entries, you can create relevance maps for a long time, but if you don't understand your client's business as if it were your own, then you will see this client as if it were your own ears. In parallel with SEO skills, train your logic. Good luck to everyone!