Components of SEO strategy and budget. Where does website optimization begin?

Website promotion is a long-term and laborious process, and it is impossible to achieve success in it without forming an SEO strategy for website promotion. It is the website promotion strategy that is one of the main ways to properly implement the set goals in the long term, and neglecting it can lead to inappropriate spending and budget increases, loss of precious time, and, most importantly, the lack of desired results.

The website promotion strategy involves the formation of a step-by-step action plan for optimizing the website, taking into account its individual characteristics. It is important to remember that high-quality website promotion does not have a certain universal strategy: depending on its subject, website optimization can be carried out using different methods. That is why successful search engine optimization of the website requires an analysis of both your own project and the websites of competitors, as well as determining goals and methods for achieving them. However, website promotion strategies will not be equally effective for different types of websites: for some of them, a multi-step promotion scheme will be optimal, while for other resources, creating a basic SEO action plan for website promotion will be sufficient.

So, the second category includes:

● small sites with no competitors and high ratings;

● sites that use "black" methods to promote;

● sites with a lack of resources for effective promotion.

Before ordering a website promotion service, you need to define goals and measure current activity indicators using Search Console and Google Analytics. If you have not yet installed these services on a newly created website, do so, select goals and collect statistics. If the website was created a long time ago and the above-mentioned applications are installed on it, proceed to analyzing the information.

SEO optimization of a website takes place in five stages:

STAGE #1. Website audit – assessment of its current state and identification of urgent problems in its operation.

Thanks to the use of the above-mentioned analytical services, the following are checked:

◉ domain age: the newer the site, the more difficult it will be to promote it;

◉ existence of sanctions from individual search engines: if your site has already been filtered, you need to consider changing its domain;

◉ using the secure https protocol, which is equally suitable for both commercial and non-commercial websites;

◉ the level of comfort of using the website, the quality of the design and presented media content, as well as the technical adaptability of the website for mobile phones, tablets, netbooks, etc.;

◉ the number of pages that were indexed and the absence of duplicates and errors in the HTML code with verification of the correct operation of the server response, robots.txt files, sitemap, and page loading speed;

◉ uniqueness of title and description meta tags and their correspondence to queries;

◉ h1-h6 headings, their correct use;

◉ correspondence of texts to the website's theme, their uniqueness and structure: use of keywords, grammatical, spelling and punctuation correctness, and completeness of alt attributes for images;

◉ functionality of outgoing and external links to the website.

The Golden Web Internet marketing agency uses services such as Serpstat, Netpeak spider, Screaming Frog, and others to analyze the above and dozens of other indicators.

STAGE No. 2. Competitor analysis.

High-quality website promotion is impossible without analyzing the current market situation and competitors in order to find a free niche for future profitable activity. It is necessary to analyze competitive websites according to the scheme by which your website was audited, as this will allow you to see their advantages, disadvantages and key methods of website promotion that they use. It is important to pay attention to the analysis of the structure of competitors' resources - this will allow you to determine the emphasis they place on SEO website promotion. Based on the results of the analysis, the optimal structure of sections and subdivisions of the website is formed.

Don't be afraid of a situation where you find that there is a high level of competition for the desired search queries, and large companies appear in the top positions, which you may not be able to bypass. In this case, we recommend that you carry out SEO promotion of the site for queries that have an average or low level of competition and frequency of use.

STAGE #3. Choosing the most optimal strategy.

Depending on the size and type of companies and the vision of their owners, different SEO promotion principles are applied when forming a strategy:

◉ high-quality promotion of a website that has just been launched by a company without proper knowledge of how to attract the attention of buyers consists in forming a plan for active growth of overall traffic;

◉ Search engine optimization of a website is used when its owners are interested in promoting specific search queries. Typically, this is used by companies that seek to increase growth in certain sets of positions;

◉ if you know your customers and actively monitor the conversion rate, then the best website promotion strategy is actions aimed at increasing conversion.

SEO promotion of the website of an online store and trading platforms consists of using a scheme with an emphasis on implementing a branched structure of various product groups, collecting semantics and periodically expanding it in accordance with search queries. Its components include SEO optimization of product pages, divisions and performing special work to increase the number of customer reviews.

However, regardless of the chosen search engine promotion strategy, it is important to clearly calculate the timing of the work and financial capabilities, since the formation of a unique strategy is carried out in most cases for sites that require long-term work to improve optimization.

STAGE #4. Internal SEO optimization and semantics creation.

For effective website promotion, a significant amount of time needs to be devoted to internal optimization. So, first you need to fix all the problems identified during the site audit, and then start working with the semantic core, distributing requests to landing pages. This stage also involves drawing up a technical task for the copywriter, which will contain information about the required volumes of texts, their structure, the percentage of uniqueness and the required number of keywords used. After the website is brought to an ideal state, you can proceed to its external optimization.

STAGE #5. External optimization.

During off-site website optimization, you need to focus on avoiding search engine filters when there is a sudden increase in the number of unnatural links.

Golden Web marketing services will help you conduct high-quality and effective SEO promotion of your site. We provide Internet marketing in Ukraine and cooperate with administrators of the largest all-Ukrainian resources, not link exchanges: we publish all materials through the main page of the resources we work on, unlike the exchange, where they do not bring any benefit, immediately falling into the archive.

The Golden Web Internet Marketing Agency forms an individual website development strategy and calculates the necessary cost of website promotion. All this, as well as the content of future texts and SEO website promotion activities, is agreed with the customer within a month. The optimal SEO website promotion cost combined with transparent terms of cooperation with us – your main reasons to choose the Golden Web Internet Marketing Agency and make your website successful!

CONCLUSION

Thus, if you decide to compete with large companies that are constantly in the top according to the results of queries for high-frequency positions, it will be more rational to order SEO website promotion from an Internet marketing studio. Remember that the cost of SEO optimization will be individual in each of the analyzed cases.