What will you get after completing the author's course on contextual advertising from the IT company Golden Web?

Golden Web IT company is recruiting for the online course " G o o g l e Ads is not for everyone", after taking which you will deepen your knowledge and improve your practical skills not only in G o o g l e Adwords , but also in the G o o g l e Analytics and G o o g l e Tag Manager services. If you successfully complete the online contextual advertising training, you will also receive a diploma of the acquired qualification of a PPC specialist and the opportunity to pass the G o o g l e advertising certification.

Contextual advertising courses are an ideal opportunity to take the first step into the field of information technology and, having learned how to set up contextual advertising in Google , become a competitive specialist in the modern market. You can undergo intensive and interactive Google Ads training and work out all the intricacies of promotion on the Internet using Google services at the online course " Google Ads is not for everyone " led by Svitlana Makar , a practicing PPC specialist with more than 5 years of work experience .

◉ Advantages, disadvantages and principles of contextual advertising; types of advertising campaigns and the structure of a Google Ads advertising account and payment profile .

◉ Adwords strategy: types of keywords and search queries; the meaning of negative keywords; keyword planner and account quality score.

◉ Display advertising: the concept of "contextual display network"; remarketing; setting up an advertising campaign in CMS and creating display ads.

◉ Creating a Google Tag Manager account and its connection to Google Tag Manager ; the concepts of " container " , "trigger", " tag " and "variable"; creating and configuring conversions.

◉ G o o g l e Merchant Center: registration and confirmation of site ownership; filling in company information; data feed.

◉ Google recommendations: communication with Ads support; KPIs in contextual advertising, main indicators of contextual advertising effectiveness ; errors in evaluating the results of advertising campaigns.

◉ Advertising campaigns: Setting up an ADS account; creating an advertising campaign; bidding strategies.

◉ Structure and principles of writing an effective advertisement; dynamic ads; CTR.

◉ Creating a Google Analytics account , its hierarchy and interface; basic reports.

◉ Google Analytics Conversions - Google Tag Manager - Google Ads ; goal and audience settings .​​​

◉ Creating shopping campaigns in Google Shopping ; choosing a strategy ( simple and smart campaigns); optimizing shopping campaigns.

A nice bonus of our course is that after completing the contextual advertising training and additional testing , each student, in addition to the Golden Web Digital diploma, is guaranteed to receive an official certificate from Google on the Skillshop platform for mastering the basics of creating and optimizing advertising campaigns in Google Search . Google Ads certification is an integral part of our course, the curator provides assistance in successfully completing it .

However , the most important thing is that as a result of Google Ads training , you will gain a huge amount of knowledge and hard skills, the course mentor will provide you with 100% support in the correct implementation of which within two months after its completion:

➜ Plan a promotion strategy on the Google network .

➜ Configure and optimize different types of campaigns.

➜ Competently form semantics and cluster key queries.

➜ Create ads that sell and attract the audience's attention.

➜ Reduce the cost of a click by selecting the right keywords and building an advertising campaign.

➜ Correctly analyze the effectiveness of advertising campaigns.

➜ Correct ads that have not passed moderation, create them in accordance with the rules and requirements of the system, and minimize errors.

➜ Increase sales in your own business independently, without the help of third-party contractors.

➜ Optimize budgets using key performance indicator analysis data.

Studying in Ternopil on a contextual advertising course from Golden Web Digital - become a true professional in the Google Ads service with us!