What is marketing and who is a marketer?
Digital marketing is the presentation of a business online, which is implemented at the request of specific business goals, in accordance with the analysis of niche indicators, the needs of the target audience, using digital marketing tools.
Namely:
- creation and optimization of a corporate resource as the main source of information and implementation and satisfaction of the needs of an interested audience, ensuring its convenience;
- process automation, development of necessary software, mobile applications;
- search engine optimization, through organic promotion, by complying with search engine requirements and organizing an interesting and productive user experience, creating the necessary and dynamic content on the site;
- attracting paid traffic using Google services;
- presence on social networks that will qualitatively represent a brand or a separate product, create a friendly attitude and encourage a logical result;
- to bring the product into the life of a potential buyer as much as possible with the help of targeted advertising;
- placement on popular platforms and marketplaces;
- creating the most convenient communication channels, chat bots.
Who is an internet marketer, what marketing functions does he perform?
An Internet marketer is a specialist who competently builds a cycle of his own work, as a result of which he achieves the set goals by building and implementing a digital strategy. Work cycle: set long- and short-term goals; conduct marketing research; analyze the results; develop and implement an appropriate presentation and content of the brand (product, service) to the requirements (needs) of the target audience; create a communication and implementation strategy; implement the strategy, control and analyze the results.
Why do you need IM: In short: for high-quality online business presentation; for combining digital marketing tools and their implementation; for achieving maximum business performance in the network.
An industry specialist must be able to evaluate the Product, identify advantages and correct shortcomings, develop a unique presentation (UTP, responding to the needs of the target audience, niche laws, competition, etc.), develop communication and influence methods (from interest to implementation), correctly combine influence channels and tools for achieving goals, evaluate the work of contractors, create a clear and comprehensive briefing, set up communication, think through team motivation, experiment with tactics, adjust and/or determine budgets, track success and return on investment.
A marketer is a manipulator who knows how to manipulate the consciousness of the target audience and the consciousness of people involved in the implementation of processes. Knowledge of: analyzers and analytics services, digital marketing tools, visualization methods, content presentation and creation, resource usability.
Personal qualities, skills and abilities: analytical thinking, creativity, detailing and scaling, communication and structuring, working with large amounts of information, perseverance, leadership qualities, ability to work in a team, flexibility, organization, self-education, delegation, ability to negotiate, make important decisions and bear responsibility for them, ability to motivate.
Demand. If your business is not on the Internet, then you are not in business. Bill Gates. Until recently, there were business owners who felt great offline and believed that their audience did not exist online, local business was particularly skeptical, but with the development of social factors of interaction in social networks, the work of companies with the Google My Business service, and especially with recent events, in my opinion, there are no skeptics left. And an Internet marketer is a person who has the knowledge and skills necessary to bring a product online and compete worthily on the network. Therefore, it is impossible to single out the prospects of a direction, especially in Ukraine, due to the underdevelopment of the market, all directions are relevant. The main thing to focus on is the scale of the business. In order to become a confident market player, first of all you need to start working and have your own cases, recommendations, without practical experience, dictating your own rules will not work. However, in parallel with acquiring practical skills, there should be a constant search for new information regarding the development of the industry, requirements, rules, algorithms, trends are constantly changing, so you need to keep your finger on the pulse all the time. What to read: https://www.thinkwithgoogle.com/ https://aef.com/, https://www.thedrum.com/, https://digiday.com/, https://moz.com/, https://www.targetmarketingmag.com/. In Ukraine, the average salary of a marketer is 15,000-20,000 thousand UAH, it directly depends on the strategy budgets.
An Internet marketer can work both in the office and remotely. It all depends on how the specialist sees his path, whether he wants to be a separate unit and gather his own team to implement the service, or a member of the business team, and a marketer can also become a specialist in one of the digital marketing tools, the possibilities are practically unlimited. Demand has created supply and high competition, at the beginning of the path, in the absence of experience and own cases, it is difficult to compete, so you need to count on a lower salary. You need to agree to any offer and first take the price, not stretch the strategy for a long time of implementation, achieve the goals as quickly as possible. The beginning of a career is the most difficult time in any industry, however, having received the first results, you will become “more expensive” - that's for sure. Try to accumulate results: cases, recommendations, reviews, your own insights, ideas. And on a constant basis invest in yourself, as a specialist, and in your team.
