Is it time to say goodbye to video editing apps like InShot and VN?
Content:
- Edits - a new video editor from Instagram: what it is, how it works and why you should pay attention
- Will videos with Edits perform better on Instagram?
- Predictions from our team:
- Not everyone will immediately switch to Edits
Edits - a new video editor from Instagram: what it is, how it works and why you should pay attention
On April 22, 2025, Instagram officially launched Edits, a full-featured video editing mobile app. It's Meta's answer to popular TikTok tools, including the infamous CapCut. But unlike third-party apps, Edits is fully integrated into the Instagram and Facebook ecosystem and is now available for free on iOS and Android.
Main features of Edits:
- ◄1. No watermarks
You can export videos without any Instagram branding and use them on any platform. So what about TikTok, how do you like it?)
- ◄2. Shooting up to 10 minutes
High quality, resolution, fps, range settings.
- ◄3. Full editing
- Frame accuracy
- Image animation using AI
- Green screen and overlays
- Filters, stickers, fonts, transitions
- ◄4. Audio (hurray, finally someone did it!)
- Voice cleaning, noise removal
- Music, voice acting, voice effects
- Subtitles (automatic + manual editing)
- ◄5. Analytics
- Statistics of views, engagement, subscribers/unsubscribers
- Graphs of popularity, skips (analytics will show at which point of your video the user scrolled through Reels - great for statistics - isn't it?)
Will videos with Edits perform better on Instagram?
Instagram has NOT officially confirmed that videos edited in Edits have priority in promotion. However:
- Algorithms often take into account video quality, viewing duration, and attention span.
- If the video is made with high quality and looks “native” to the platform, it has a higher chance of gaining reach.
- The Edits app is optimized specifically for Instagram Reels, which will likely be taken into account by algorithms in the future.
What else are they planning to add to Edits?
Instagram has already confirmed a number of updates that will be coming soon:
- ►1. Keyframes
The ability to animate motion, scale, transparency, and other properties with precise control on the timeline opens the way to more complex, dynamic editing.
- ►2. Collaborative video editing
Multiple users will be able to work on the same video - perfect for teams.
- ►3. Voice effects
New voiceover effects, including AI voices, pitch shifting, radio effects, emotional delivery, and more.
- ►4. New fonts and text animations
Extensive library of stylish text effects, including animated titles, gradients, 3D effects, cinematic transitions
- ►5. Creative transitions between frames
Smooth or dynamic transitions to create dramatic videos - zoom in/out, glitch, swipe, fade, morph, etc.
- ►6. AI video stylization
A new feature that allows you to apply neural network-based styles to videos — for example:
- make a video “like anime”
- add an 80s movie effect
- change colors and textures automatically
- ►7. “Ideas” and “Inspiration” tabs
- In the “Ideas” tab, you can save drafts and notes.
- In “Inspiration” - view popular Reels that are currently trending, with the ability to use their templates.
- ►8. Integration with Instagram API
The ability to auto-post, schedule posts, and track metrics directly from Edits is being tested for business accounts.
Predictions from our team:
- ◄1. The platform will become even more video-centric
- Edits eliminates the need for third-party editing tools
- Focus shifts to Reels
- Photos will either be integrated into the video or enhanced with animation
Forecast : photo content will gradually lose organic reach, and video edited in Edits will receive priority in the output (even unofficially).
- ◄2. Quality and competition among content will increase
- ◄3. Edits are integrated into professional accounts and advertising
Meta definitely won't leave Edits just for fun:
- there will be integration with Creator Studio / Meta Business Suite
- automatic creation of advertising video “from a template”
- direct publishing in Ads Manager
- ◄4. AI will play a key role
- ◄5. Edits as a place to store your creative archive
Meta is already working on:
- cloud integration to store videos, templates, music projects
- "Your Portfolio" page - where all content with analytics is stored
Not everyone will immediately switch to Edits
Many users are already used to: InShot and VN (simpler, faster, proven)
Most commercial videos will be edited in good old apps or using professional ones. Edits is currently in beta, and giving up editing on other platforms is not an option just to be “in trend”. Yes - competition is good - but it's like another tool - that you just need to integrate into your reels content plan today.
Consider Edits as a medium for ideas, inspiration, and partial editing of light and familiar content.
