Creating a company profile on Google My Business: what to pay attention to for successful local listing?

Business owners, seeking to increase the visibility of their business, create brand pages on Google Maps, more commonly known as Google My Business. In order to freely manage your business profile and make changes to the published information about your company, you need to create a separate account on Google My Business. This will allow you not only to take ownership of your profile on Google Maps, but also to fully use it to maximize user engagement.

Let's talk about the main stages of creating and principles of filling out a company page in Google My Business.

⦿ Check the spelling of your company name and the information you enter (contact information, business hours, website link, etc.). This will help users accurately identify your company and make it easier to find ways to contact you to order a product or service.

⦿ Add the full address of your business to your profile so that customers can easily find it both on Google Maps and in the area. It is worth specifying the city, street, building number, area and postal code, or set a location marker for your profile.

⦿ Choose the most accurate business category according to the products or services you offer. For example, if you own a Japanese restaurant, users may see information about it in the results of local Google Maps searches for "sushi delivery", "rolls", "Japanese restaurant", "restaurants", etc.

⦿ Specify service areas (up to 20 areas) if your company provides services for delivering goods or performing certain works at the address of its location. To do this, you need to indicate the type of company (field or mixed), city, postal code or district, and the territory, which must be within a two-hour drive of your business.

⦿ Post information about your company's accessibility for people with special needs. Indicate whether it has parking spaces, ramps, entrances, elevators, tables, and toilets designed for people in wheelchairs.

Thus, the relevance and detail of the description are the main principles of replenishing the company's pages in Google My Business. Clear placement of information forms not only a positive impression and reciprocal trust in the user, but also eliminates the need for him to call to clarify details, such as whether your bookmark is delivered to another part of the city or until what time it works on weekends. Without it, after visiting or using the services of your company, customers will have no difficulty leaving reviews.

As you know, the priority of displaying business pages depends on the search query and the degree of relevance of the information for consumers. If you are trying to bypass the main competitors in the search results, then optimizing pages in Google My Business will be an excellent tool for improving your positions. It will be more effective to write text using keywords according to its size: this way you have chosen a higher priority in the results of standard display. However, Google My Business, given the high level of competition in the central local block, retains the risk of placing your profile in hidden ones even due to the proximity of the location result to an open client. Therefore, you can optimize your Google My Business profile both independently and by entrusting this to a professional SEO optimizer.