New feature from Merchant Center — 10 videos for each product card
Content:
- Video advertising on the Internet
- Google Ads advertising
- Contextual advertising settings + product advertising
Google recently added a new feature to Merchant Center: you can now add up to 10 product videos to each product listing, opening up significant opportunities for e-commerce businesses.
Thanks to this feature, Google Merchant Center becomes an even more effective tool for increasing conversions, especially when it comes to advertising products online.
For companies that rely on PPC advertising as their primary means of promoting their products, the new feature adds another layer of customer engagement, as video is more engaging than text or images. Adding video also helps build trust and reduce customer hesitation, which has a positive impact on advertising campaigns.
Video advertising on the Internet as one of the most effective tools of modern e-commerce
Product video ads have many benefits that are worth mentioning before diving into the new Merchant Center feature:
- ► Product visualization.
Google video ads allow you to visually show the product and its details, such as size, real-life appearance, or the process of using it. This is especially important for businesses that value online product advertising, which allows you to effectively present the product without the physical presence of the customer.
- ► Increased trust.
With video advertising, you can show a product in action, provide real user reviews, or provide additional details that your audience may be interested in. Video advertising on the Internet is an important element for building trusting relationships with customers.
- ► Increase conversion.
Video helps to dispel doubts that may hinder the buyer. For example, potential customers often have questions about the quality or functionality of the product. A constructive video can provide answers to all these questions, which increases the likelihood of successful conversion. Thus, adding video to product ads in Google Merchant Center significantly increases sales efficiency.
- ► SEO for videos.
A properly optimized video with keywords and description helps a product rank high in search results. SEO for video can increase product visibility, especially when contextual advertising on Google is combined with video content that is well-optimized for search engines.
What innovations have Google Ads received using Merchant Center?
Adding videos to Merchant Center opens up new opportunities for businesses that regularly use Google Ads. Here are some tips for using videos effectively in Google Merchant Center:
- Create diverse and high-quality video content.
The better the quality of the video, the more likely it is that a potential buyer will be interested in the product. Video content should correspond to your product categories and provide maximum information about the product. Remember that video advertising on the Internet is an effective tool for attracting attention, and a quality video can create a good first impression.
- Optimize your video for search.
For better visibility, optimize your content with keywords in the title, description, and tags. A properly configured video will help make your product advertising more effective among a larger audience.
- Focus on problems and solutions.
Instead of a general description of the product, it is worth showing how the product solves specific problems or meets customer needs. This setting of contextual advertising increases the effectiveness of online promotion, as it shows the real benefits of using the product.
How can your product advertising become better and what should you know about setting up contextual advertising in Merchant Center?
To upload a video to Google Merchant Center, there are certain Google Ads setup requirements that must be met to ensure high-quality video display in search results:
- ► The URL must start with "http://" or "https:// "
- ► The total length of the text, including description and keywords, must not exceed 2000 characters .
- ► Product advertisements in video format must have a direct URL that provides access to the file without having to go to YouTube or other platforms .
- ► The URL should look like a direct address to the video, for example, https://example.com/video1 .
- ► To submit more than one video, separate each URL with a comma .
- ► The video must be publicly accessible to Googlebot and not have restrictions in the robots.txt file.
- ► When choosing to order contextual advertising, remember that the video file may be silent . This is especially true for products where the main focus is on visual presentation.
- ► Resolution requirements include at least 720p (1280x720) or 1080p (1920x1080) to ensure image quality.
Golden Web Digital from Ternopil is a team of specialists that will help you use the new Merchant Center features as effectively as possible and provide your business with new opportunities to attract customers. We offer professional contextual advertising services using modern methods of business promotion on the Internet.
Ordering PPC advertising from Golden-Web means choosing a professional approach to your business that will help increase conversions and the popularity of your brand.
If you want to gain wider recognition for your product and attract new customers through video promotion on the Internet, the contextual advertising services of GW specialist PPC are your best choice!
