Instagram for business: why you should use it
How is a brand promotion strategy formed? Why do experts advise not to delay the development of pages on social networks? You can talk about prospects for a long time and give many arguments. But business people prefer statistical data. We offer interesting facts and figures about Instagram. They are eloquent and speak for themselves.
What is Instagram's audience?
71% of social network users are people under the age of 35. Instagram's popularity has exceeded the most optimistic forecasts of experts:
- more than a billion monthly active users and 500 million daily;
- the most active users are representatives of Generation Z under 29 years old (59%). The 30-49 age category makes up 33% of users;
- 25,000 people downloaded the app in the first few days after it appeared on the App Store;
- Currently, the number of downloads on GooglePlay is 70 million.
Instagram demonstrated strong growth in Ukraine in 2019. Experts are confident that in the coming years it will become the most popular social network among the youth audience.
Does Instagram affect brand awareness online?
At first, selfies dominated here. This type of photo gained immense popularity precisely thanks to Instagram. After the appearance of pages of famous movie, show business and sports stars on the social network, the turnover increased. Every year, the most popular accounts are determined, and there is a fierce struggle for the highest positions in the ratings.
Entrepreneurs quickly appreciated the potential. In the global market, brand engagement on Instagram is 3 times higher than on other social networks. It is used by over 2 million advertisers. Just a few statistical data items:
- 70% of users search for brand pages on this social network;
- 80% are signed up for at least one business account;
- 83% of users are looking for new products and services on Instagram;
- For 80%, studying the brand or store's account helps them make a purchasing decision;
- over 30% have already purchased goods through a social network from a mobile phone;
- Sponsored videos attract 3 times more comments than photos.
If your business is still not on Instagram, fix the situation immediately. For companies with a youth target audience, presence and active promotion on this social network opens up powerful prospects. Take advantage of these opportunities.
