What are the consequences of a failure of the Khoroshop platform for websites?
Content:
- Will search engine optimization suffer as a result of a data center crash?
- What consequences can PPC advertising have?
- The Golden-Web Digital team is your reliable assistants in creating a quality website!
Yesterday, September 10, there was an accident in the Khoroshop data center. The sites hosted on this platform were down from 2:25 p.m. to 9:00 p.m. – that’s about 6.5 hours. Of course, entrepreneurs faced a number of troubles as a result of this incident, and even a fair amount of panic began in specialized groups and forums. We, Golden-Web Digital – an IT company from Ternopil , decided to conduct a small analysis so that entrepreneurs would understand what consequences to expect.
Will search engine optimization suffer as a result of a data center crash?
Google Ads and search engine optimization should work like clockwork to keep your site on the top of search results and visible to potential customers. Any problems with the platform are a cause for concern, as they can lead to financial losses. You invest in setting up contextual advertising , establishing communication with customers, and launching promotions, so it's important that your online store always works correctly.
What are the consequences of such a failure for SEO promotion?
- Pages on sites with low visibility may disappear from the main index - it is important to monitor this after the sites are restored to avoid more global problems in the future;
- High visibility sites may see a drop in impressions and positions over time, leading to a decrease in organic traffic, but this will be noticeable 3 weeks after the outage;
- The time users spend on the site has decreased, which reduces Google's trust in the site and leads to a decrease in rankings.
As you can see, the 5xx error, during which the service is unable to process the client's request, brought not only temporary technical inconveniences, but also long-term consequences. Over time, entrepreneurs will wonder why the online store "drowned" or sales decreased, although the reasons are obvious. Cooperation with GOLDEN-WEB will allow you to get expert advice and prevent possible consequences.
What consequences can PPC advertising have?
PPC advertising is another “victim” of similar technical malfunctions on the Khoroshop platform. The consequences are really noticeable, so owners will have to work a little with content and settings. Even after restoring certain functions, orders on 10.09 were not received.
Implications for PPC advertising:
- Errors in advertising. You will start receiving emails stating that the advertisement leads to an error page. If you notice such changes, contact us – GOLDEN-WEB specialists will restore the correctness of the contextual advertising service.
- Merchant Center Blocking: Google may pause ad campaigns to protect the user experience. This will result in a complete stoppage of ad traffic.
- Negative impact on Quality Score. Google Ads takes into account user experience, and the worse the user experience, the lower the ad ranking, which leads to an increase in the cost of clicks.
That is, search engine optimization and contextual advertising are not protected from such failures due to technical problems. The above consequences will not affect all sites, but they are worth knowing about. The main thing is to check everything correctly afterwards and, if necessary, seek expert help.
The Golden-Web Digital team is your reliable assistants in creating a quality website!
No one is immune from such technical problems. The main thing is to be able to properly restore the site after a failure and take care of alternative platforms in the future. If you would like to order SEO promotion of the site or are thinking about creating a new turnkey online store , write to us or call us. We will offer you effective solutions and provide qualified support, because the entire Golden-Web Digital team is interested in ensuring that customers are satisfied with the service.
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