How to translate a website into Ukrainian without losing your position – advice from Golden Web Digital specialists

Translation of websites into Ukrainian is an integral part of its modern presentation in the Ukrainian-speaking segment of the Internet. The need for professional translation of the website became especially urgent after the signing of the law on the functioning of the Ukrainian language as the state language by the former President of Ukraine Petro Poroshenko on May 15, 2019. That is why the Golden Web agency recommends that owners of web resources take care of the translation of websites into Ukrainian by our specialists, who will not only perform high-quality work from a technical point of view, but also in accordance with the current Ukrainian spelling.

Professional translation of the site and its representation in several languages, for example, English, Russian, Ukrainian and simultaneous SEO optimization, although a long-term and expensive process, brings many benefits and advantages in the form of an increase in the volume of search queries and coverage among Ukrainian-speaking users who are looking for information in Ukrainian. The sooner your site is adapted to the state language and SEO promotion of the site is carried out, the higher your chances of rising to the top of the search results in your niche will grow, given the fact that in most cases only state (for example, medical, financial and educational) institutions' websites are represented in Ukrainian.

There are various features of website translation that must be taken into account when ordering a website translation. For example, you need to install one of the free or paid multilingual plugins, for example, Poly Language, WP Globus or WPML plugin, and take care of the algorithm for creating Ukrainian content. Search engine optimization of the website will be successful if the existing and new published content is presented in several languages ​​at once, making different versions of the website equivalent and equally convenient to use. It is also important to choose a method of translating materials: website translation prices will differ depending on whether it will be performed by a full-time employee (which is quite convenient, but slow) or by translation companies and freelancers (faster, but not always qualitatively). The Golden Web agency recommends that website translation into Ukrainian and SEO promotion of the website be carried out by qualified specialists, such as our employees.

External and internal optimization of the site can be much more effective if you set the Ukrainian-language version of the website as the starting one. Despite the short-term loss of positions in the search results, in the long term the number of site visits due to queries in the Ukrainian language will increase several times if you follow the following recommendations from the Golden Web agency:

► Collect semantics for your niche, including high-frequency queries.

► Add a Canonical attribute to each URL in the HEAD section to avoid complete or partial duplication of content.

► Each version and page of the site must have its own URL.

► When testing the Ukrainian version of the site, order translation of the content and metatags (title, description, and H1) according to the formed semantic core.

► The hreflang tag should be used for each page to prevent pages from being "glued" together during indexing in the following cases:

● identity of content of regional sites and subdomains;

● if only the website template and user-generated content were translated by professionals;

● when fully translating content into another language;

● if the translation of sites into Ukrainian was only partially carried out for users from a certain region;

● the lack of a 100% guarantee of the hreflang tag that search engines will not consider pages as duplicates. That is why Golden Web agency specialists create unique content for each language or regional version of the website.

► Specify the language of the current page in the tag;

► Implement all improvements on a test version of the site, closed from indexing;

► Create a backup copy of the website in case of a technical failure;

► For the convenience of visitors, save the starting language version in cookies. This will allow users not to enter personal data (login and password) and choose the viewing language each time, since all this is remembered by cookies.

Thus, SEO promotion of a website in Ukrainian will allow not only not to lose the gained positions, but also to qualitatively improve them, while meeting both the requirements of the legislation and the current trends in the development of the Ukrainian-speaking segment of the World Wide Web. Search engine optimization of the site with Ukrainian high-, medium- or low-frequency queries and professional translation of the site is an excellent solution to take care of the future attractiveness of your own web resource among Ukrainian users - the Golden Web agency will help you with this. Our attractive website translation prices and a team of specialists who are focused on results and will correctly translate websites into Ukrainian are the main reasons why you should order SEO optimization services from the Golden Web agency! More details - on our website golden-web.digital.