The line between "black" and "white" SEO
It is difficult to imagine creating and promoting an online store without such a process as search engine optimization of the site. We are talking about SEO technologies that aim to help a web resource rise to the top positions of search engines.
There are many methods of promoting a website using SEO, but not every one of them is suitable or will give quick results. As if yin and yang are intertwined, the so-called "black" and "white" SEO promotion of a website, but is there a line between them? Can a business owner be sure that he has chosen the right company to promote the website, whether this team uses permitted methods. And how can you find out what tools your SEO specialists are working with, and whether this will lead to sanctions? Let's figure it out together!
"White" SEO: signs and methods. What are the benefits of using this type of SEO for a website?
It is forbidden to influence the positions of search results, but it is allowed to make a web resource an ideal place to spend time online, that is, to improve it, make it informative, convenient, interesting, that is, to use "white" SEO methods. Search engines do not approve of artificial influence on the position in the rating, but allow sites to develop in an honest and natural way. This includes analyzing the consumer audience, conducting transparent PR campaigns, setting up internal optimization, filling the site with high-quality and unique content, etc.
Website promotion using "white" SEO has obvious advantages:
- Firstly, it is a permitted promotion method for which search engines do not impose penalties, block the resource, or remove it from search results.
- Secondly, this is an honest way to develop a project that can bring real benefits and profit from the resource.
However, there is a significant drawback that deters online business owners and inexperienced web developers – it is the slowness and long duration of such promotion. “White” SEO requires a lot of time, knowledge and skills for competent and profitable promotion, which in turn requires additional funding. What we consider to be white SEO: 
- “Content is King” - this principle is eternal. But there are many “buts”, it must be diverse, unique and high-quality. If it is texts, then simple SEO texts, which are still used by many companies, will not work. The content must be interesting, unique, profile, because later, if it is complex marketing, it will also be used in social networks, it is great when it is shared and liked, that is, just a copywriter will not cope with this, and at a price it will not be cheap. The site must necessarily have high-quality graphics, photo content, videos, optimized in the appropriate way, how to properly optimize videos and photos for the site read here
- site structure and usability, more details
- External optimization, namely placement on popular thematic resources, is an extremely important stage of optimization. which should be regular, the main requirement is publication on trusted resources (which resources are trusted and optimal for placement, how to check if a site is safe, read here). And again, the content for these publications should be relevant and interesting!
- working with social factors
"Black" SEO: services of a web studio or a team of SEO specialists or marketers (the name does not change the essence) that take you to the side of evil.
This type of optimization and promotion is risky, mysterious and prohibited. There are unscrupulous marketing companies that want to save time and money, and therefore use cheap and low-quality tools. namely "black" SEO. Undoubtedly, this is the easiest and fastest way to get into the top search engine results, but it is always worth remembering that you should not expect guaranteed success.
If you are ready to take the side of “evil”, be prepared for the fact that high rankings and crazy traffic may not last long, because search engines categorically prohibit the use of this type of SEO. We are talking about the mass purchase of anchor links, spamdexing (What is spamdexing, a complete list of “NOT”), merciless use of doorways, cloaking and many other prohibited methods.
The Golden Web team has a clear “NO” attitude towards “black” SEO, although it is in great demand among owners of layout companies. The fact is that the effect of such manipulations is fleeting, and the consequences can be unpleasant: fines, bans and even complete blocking of the resource, falling under a manual filter (how to get out of a manual filter).
Is there a line between “yin and yang” in the world of two-tone SEO?
People are always looking for ways to circumvent the system, which is why a third type of SEO was identified. Conventionally, it is called “gray” SEO and this method is the most optimal for marketers and site owners, the so-called golden mean. “Gray” SEO is a balancing act between “black” and “white”, between what is permitted and what is prohibited, so the risks still cannot be avoided, although they are minimal.
A web studio that promotes a site using this technique is able to gradually bring a resource to the top without spending as much time as it would be with "white" SEO. Search engines rarely block or penalize such manipulations, although they do not particularly approve of them. If you want to reduce the risks but speed up the process of promoting a site, Golden web recommends that you turn to "gray" SEO.
Rational link purchasing, using doorways without redirects, and increasing the frequency of key queries in the text are typical tools of the "gray cardinal" in the world of SEO optimization.
Safe and profitable website promotion? Golden Web Studio knows how to conquer search engines!
"Black" and "white" SEO constantly compete with each other, so to speak, an endless struggle of good and evil. But today there is an alternative, a line between the two titans of web development - "gray" SEO. Which promotion method to choose? It all depends on your capabilities and ambitions.
Golden web (Ternopil) knows how to optimize your website and bring it to the top without harming your business! More details here:
