Google Ads - Changes You Can "Flip"

On May 24, 2022 , Google announced changes to the design of its clothing search service at the Google Marketing Live event, which will be a harmonious combination of Google Shopping Ads and regular listings. Familiarizing yourself with them will be useful for all entrepreneurs running a Google Shopping campaign, especially retailers.

Google Shopping will be complemented by an updated look of the product feed with the ability to scroll through it: product ads will be displayed together with regular search results in a unified view. Now Google Shopping will look like this:

Since September 2021, Google has been actively working to optimize the display of product offers on mobile devices in response to user requests for clothing, so that Google shopping becomes even more convenient, although shopping ads are still formed in the old order. Despite this, the company assures that new ad formats will be displayed in search campaigns, and product images will be displayed in accordance with the information provided by advertisers. “Such ads will be marked with the “advertisement” marker and will be located in the appropriate parts of the page. Advertisers do not need to do anything additional due to the introduction of new methods for displaying product offers in ads and some types of information (product description, its availability or absence, reviews, etc.),” Google representatives said. All new Google Shopping services will subsequently be available to advertisers in relevant clothing queries.

This update will primarily help retailers make their ads more interactive, and it will also make it easier to engage and retain potential customers by combining regular and display ads. Now, the benefits of using Google Shopping to promote your business will increase.

Google says that more than 90% of Americans are already using or plan to use augmented reality for online shopping. Advertisers will soon be able to create and publish 3D models of their products in ads. However, the company is still keeping the details of this update under wraps.