Google Ads creates unified advertiser verification program
Google will combine its advertiser and business verification programs into a single advertiser verification program in March 2022. The updated verification will follow the same process of verifying the identity of the advertiser and the legal name of the business or individual and supporting documents that will appear in the ad. Advertisers will be notified by email and in their account when they are selected to participate in the program. Let's talk more about the changes.
A new section will be added called “About Your Business.” Google will ask advertisers questions related to their Google Ads account and what will be displayed in the new section. Such questions, such as the advertiser’s industry and the country to which invoices will be sent, will help Google understand whether you are a direct or indirect supplier ( third party ) of the products and services advertised on the Google Ads platform .
The information verification period will change . Advertisers must complete the information in the “About Your Business” section within 30 days. Otherwise, the account will be suspended. In addition, an additional 30 days will be provided to complete other commercial verifications if requested. Previously, advertisers had only 60 days to complete personal identification and 21 days to complete business identification, and notification of account suspension was received 7 days in advance.
Update to account suspension terms . If verification is not completed within the specified period, Google will have the right to suspend the account under the following conditions. This means that it will remain open, but existing ads will not be displayed on Google until identification is completed and the required documents are submitted.
➜ You did not answer the questions about your Google Ads account and company
➜ You have not completed the identification process or have not met the requirements for identity verification or commercial transactions
➜ Your ads violate Google Ads policies and rules ( e.g. , false information about yourself and your company in the ad content, violation of company name requirements, extortion, offering unauthorized customer support services on behalf of third parties)
➜ Your ads cause physical harm or financial loss to users
➜ You are trying to avoid the identification process
➜ Your identity or ads are defined by Google as “vague”
Simplify user experience: Advertisers will be able to initiate verification, track its status, and view the reasons for failure (if any) in a new user interface with prompts and notifications in the “Billing & Payments Settings” section of their Google Ads account .
More about this
