Why contextual advertising in an agency is expensive - a detailed answer for clients from Golden Web Digital specialists

When purchasing a certain product or ordering marketing services, most customers ask the questions "What is its cost?" and "Why is it so expensive?". In reality, business does not operate in the categories of "cheap" or "expensive", assessing the cost with the concepts of "profitable" and "unprofitable". The main difference between these concepts is that "expensive/cheap" is a subjective perception, and "profitable/unprofitable" is an objective indicator of the cost for the business. The Golden Web agency tells how the price for Internet marketing is formed and what clients should pay attention to when assessing the cost of a certain set of services for advertising on Google in agencies.

When determining where to order Google advertising, you need to remember that the price of marketing services is primarily determined by the number of people who will work on contextual advertising . If a private contractor undertakes to do the work on their own, then in marketing companies a team of at least three people will work on Google advertising for your website:

►► project manager – a person responsible for collecting data, forming goals and objectives for advertising on Google, constant communication with the customer, coordinating the work of the marketing team, and presenting reports on the amount of work performed;

►► Internet marketer – a specialist who develops a set of traffic attraction channels, a site's contextual advertising strategy, and achieving target KPIs;

►► Junior Specialist – a person who performs key collection, clustering, and rate changes.

Depending on the size of the advertising account, i.e. the number of product and service groups, traffic attraction channels, defined deadlines, the complexity of the tasks set, and the specifics of the future advertising campaign, the number of team members may increase.

● size of the team of specialists;

● work algorithm;

● experience and up-to-date information.

The main advantage of marketing agencies over private contractors is the developed project base: firstly, the Golden Web agency can use already proven advertising strategies when forming the optimal option for contextual advertising on Google, and secondly, offer the customer one of the agency's ready-made cases or provide accurate recommendations for improving his vision for website promotion.

In addition to these obvious components of the final cost of advertising on Google, you pay a high price for a number of other features of the advertising agency's work:

◐ The level of complexity of combining experience and mechanics. With 100% probability, at least one or more specialists have experience in solving the problem with which you have contacted the agency. You can check the level of expertise of the agency in checklists, recommendations and instructions. When it comes to investments, which are key in PPC settings, the Golden Web agency recommends paying attention not to the price, but to the value of services.

◐ The level of reliability of the agency and its ability to perform work under any unforeseen circumstances. For a marketing company that positions itself as reliable, no obstacles to fully satisfying the client's needs will be equipment failure, health problems or personal circumstances of specialists (vacation, sick leave, etc.), or a sudden increase in the number of orders for an advertising campaign in a particular month, which will be leveled by scaling the team to fulfill the order on time. Reliability is also manifested in the extent to which the agency goes to meet the client, in particular, in deferring payments or payments from various legal entities.

◐ Added value from the scale of the agency.

◐ Agency access to unique advertising tools, new traffic sources and partnership programs with website promotion networks. Yes, Golden Web agency has had the status of a Google premium partner for a long time. As a result, Golden Web agency has a separate team authorized by Google to answer various non-trivial questions that are still not described in Google help.

◐ Agency reputation in the market Most customers underestimate the influence of the reputation factor, being convinced that in this way agencies are simply trying to raise the price for their own marketing services as high as possible. However, the larger the agency, whose employees made a mistake, the worse the consequences will be for it, which will affect the gradual reduction of the client base. That is why large and well-known advertising companies on the market, one of which is the Golden Web agency, are interested in maintaining their reputation and performing work at a high level.

If you are interested in high-quality contextual advertising, then the Golden Web agency is just for you! We urge you not to save money on Google advertising: by working with our agency and ordering contextual advertising from Golden Web, you will get a clearly positive result, recoup your advertising costs in a short time and you will know exactly what services your money was spent on, since you will receive detailed financial reports. In addition, the Golden Web agency regularly forms cakes with its own clients.

Despite the fact that the services of private contractors will cost you several times less, they do not guarantee the quality of the work performed and the effectiveness of the results that you will receive by ordering marketing services from the Golden Web agency!