Is it worth making a website on Tilda: pros and cons of Tilda for SEO promotion

One of the most frequent requests of our clients is the promotion of sites that were created on the Tilda constructor. After conducting its audit, the Golden Web IT company usually advises to create a website from scratch. We already have a fairly significant experience with Tilda, so we will outline the cases of the necessary use of Tilda with its blocks and talk about whether a tilda site is suitable for SEO promotion of sites, simplifying or confirming conflicting reviews about this resource.

Together with you, we will analyze:

◐ advantages of a website on Tilda and possibilities of its SEO optimization;

◐ prospects for customizing the integration of the Tilda designer with full-fledged CMS;

◐ Disadvantages of a website on Tilda for SEO promotion and more;

◐ cases where Tilda cannot be used as the main platform;

◐ ease or difficulty of transferring a website from Tilda and the possibility of continuing to promote online store websites;

◐ Let's summarize the feasibility of creating a tilde site and review reviews about the constructor before doing so.

If you are looking to quickly and inexpensively create a typical one-page website with a simple structure, then a site on Tilda is the best choice. There are many advantages to choosing Tilda:

◐ A fairly clear interface, ease of use and no need to involve a developer are the main advantages;

◐ the presence of a large and detailed help section, where the user can get answers to most questions. According to their reviews, this is also a significant plus in favor of Tilda;

◐ over 180 ready-made website templates with minimalist modern design, each of which is qualitatively adapted for mobile devices;

◐ The built-in block editor can be used even by beginners without any coding knowledge;

◐ The built-in store offers the ability to connect payment systems and convenient administration;

◐ Great possibilities for creating individual designs: a wide selection of fonts, images in the library, and animation and typography effects.

However, the disadvantages of Tilda Site are far outweighed by its aforementioned advantages. Tilda is an optimal tool for mass, fast and cheap creation and launch of websites and is great for typical situations, but as the project expands, you will most likely encounter the following problems:

✘ Tilda website has a limited server space of 1 GB. Although this is enough for small websites, as the business grows, the need to transfer the website to another hosting becomes more urgent.

✘ Tilda Site does not allow you to create a real product filtering and sorting system for an online store, a smart filter using built-in functionality, or template meta tags.

✘ Tilda belongs to SAAS services, in which the user has limited access to change or clean up the code. As a result, over time, content accumulates, the speed of the website slows down, and the resource statistics, such as views and sales, become unsatisfactory. affecting the position of the site's search engine optimization. In addition, access to most of the possibilities of technical refinement of the website is possible only for a high additional fee.

✘ The Tilda site has limited tagging functionality when marking up blog posts: You can't filter by multiple tags at once, build your own filtering logic, and/or bind CNC to specific tag lists. All of this is a serious drawback, as the blog loses the ability to combine searches using tags.

✘ Site optimization on Tilda also faces obstacles: here the URL is formed without the slash "/" at the end, and the ability to set up mass redirects to pages to avoid duplicates is not provided.

✘ If you use Zero-block, then it should be configured only manually. Although even novice users speak favorably about Zero-block, its configuration requires a lot of time and skills, otherwise it threatens at least with the spread of the block on different devices. All this negatively affects the simplicity and ease of use of the service.

✘ It is difficult to connect analytics with goals, cross-domain tracking, and identifiers to a Tilda site. The more indicators and metrics you connect, the more problematic it will be to configure the interaction of the designer with analytics.

✘ Scaling issues also arise over time. Setting up additional features, creating subcategories of services or products, moving the website to another service, or changing its structure requires the mandatory involvement of Tilda developers, which will cost additional time and money.

Thus, a tilda site and advanced search engine optimization are actually incompatible things, since the functionality of conducting SEO site optimization on the free version of the designer is almost completely limited.

Each tool and website builder has its own best areas of application.

● preparing the Landing for advertising traffic;

● quick product testing or launch of a promotion;

● creating a website for a small company or business with an extremely small or no budget;

● launching a static page in the form of a website or a small online store;

● a special project, blog, or presentation.

As we have already noted, sooner or later, as your activities and project size expand, you will need to migrate your website to a third-party platform, which is associated with the search for platforms with broader functionality to implement tasks that cannot be solved on Tilda. Such tasks include:

● creating product pages that have good functionality, including the ability to compare and attach documentation or recently viewed and similar products;

● sites that have a complex structure and a multi-factor system for calculating the cost of a service, for example, cinema portals or delivery services;

● informational and service sites that have a good blog.

So, if you are interested in productive website promotion and serious development of your brand online, we, the IT company Golden Web, urge you not to waste time and money on creating a Tilda website. The qualitative and quantitative preponderance of the disadvantages of the Tilda designer over the advantages indicates that companies offering to create a Tilda website are scammers, and it is always advisable to read reviews on the Internet of a specific platform.

Development and promotion of Golden Web websites is something in which the Golden Web IT company has significant experience, so we will create a web resource and carry out SEO optimization individually for you at the highest level! You can learn more about our activities on the website golden-web.digital.