Google Algorithm 2021

On June 2 , 2021 , Google began rolling out a new update to its core algorithm – The June 2021 Core Update. The announcement of this event was made on the official Google Search account on Twitter :

This was a global update that Google rolls out several times a year. The last 2 major updates were rolled out in December 2020 and May 2021. And while the previous updates were aimed at general improvements in search results, the June update is the first part of a major update that the company will implement in 2 stages (but they say it will be the whole summer).

● The deployment began around 6:30 p.m. on Wednesday, June 2.

● The results of the update began to be felt a few days after the launch of the June 2021 Core Update.

● This is only the first part of the update. The next kernel update will be in July 2021.

● G o o g l e has broken the update into two parts because some of the planned updates are not yet fully ready.

● The July kernel update may enhance or, conversely, negate the results from the first update.

Google announced its intention to make core web vitals a ranking factor back in May 2020. But the company has only now reached the actual implementation.

Now, core web vitals will be taken into account when distributing the rating.

It has already become clear that page loading speed can directly affect a site's search ranking, even if Google AdWords contextual advertising is working.

Below is a list of tools to help improve your site:

In addition, the signature sharing feature is now available for all pages, not just those created using the AMP framework. This feature not only allows the page to load faster, but also preserves user privacy, and therefore Google Ads advertising improves its performance. AMP pages themselves will no longer have a special icon in the browser.

You can check the usability of pages in Search Console in the “Quality” section:

At the same time , Google stated that if the content is expert and relevant to the user, then with low results for LCP, CLS, FID , the search engine will maintain the page rating. The main thing is that your content satisfies the user's request. Both contextual and native advertising on the site should be interesting and original.

After the update , Google will pay more attention to relevant content in July 2021. Google 's algorithm also necessarily takes into account the performance of the site when ranking - this can also affect work with PPC.

If you don't know what approach to online marketing you want to take, here are some tips to make contextual advertising work for you:

● Make content user-friendly and readable for people;

● Publish only reliable information;

● Google advertising should not be the only reason for your product to exist: motivate users to return to the pages and interact with the content;

● Contextual advertising should not be a product of manipulation of ranking factors, gray link exchange schemes, hidden links and text, etc.

You can learn more about contextual advertising on the website golden-web.digital.