Targeted advertising for an online textile store

• Task:

  Bring customers to the store's website to order.

• Solution tools

  Setting up and running targeted advertising on Facebook and Instagram.

• About the company

  An online store that represents a modern enterprise for the production and sale of knitted clothing for adults and children. The company has been in business for more than 15 years, during which time the company has been able to prove its professionalism and high efficiency, recommending itself as a reliable supplier of high-quality and stylish products to the market.

• Tasks and goals

  The task at the start of the project was to attract as many buyers as possible to the website to order goods.

Key moments of cooperation

The client contacted our company in early December 2019 with the task:

1. Increase sales by using the capabilities of the Internet.
2. Launch targeted advertising on social networks: Facebook and Instagram.
3. The cost of 1 click on the link is no more than: $0.50

Target audience

Gender: Women

Age: from 20 to 60 years old

Target audience: Small and medium business owners, people interested in optical sales, people interested in retail, online shopping, shopping and fashion, women's clothing, children's clothing, small businesses, parents of preschool children.

What did we do?

1. Conducted an analysis of the target audience
2. We conducted an analysis of competitors of clothing stores with the same pricing policy (Areklin, Gnom, Luli, Mir Tekstilya, etc.)
3. We gathered an audience based on the interests of direct competitors (Areklin, Gnom, Luli, Mir Tekstilya, etc.)
4. Gathered an audience based on direct interests (Clothing, Online Shopping)
5. They separated out a solvent target audience. For example, they took small business owners and medium-sized business owners.
6. We set up and launched the ad accordingly.

choice of:

1. Shopping on Instagram is often called "emotional shopping", but advertising needs to support the brand's mood. For example, focusing on weather conditions and the season was a good solution. In the winter, we launched advertising for: Kigurumi, both children's and adults, Terry robes. We also launched advertising campaigns for nightgowns, nursing shirts
2. The advertisement was placed on the territory of Ukraine, except for the occupied territories (Donetsk, Luhansk), as well as in individual cities.

;

So what? Was it useful? Do you want the same advertising on social networks for your business? Don't waste your budget on trifles! Take a simple first step! To get the scope and cost of work specifically for your business project, leave a request here