Case study of online leather shoe store promotion
Project:
- Online store selling leather shoes.
Target:
- Introducing targeted key queries to the site
- Increase organic traffic
- Improving site visibility
Region:
- All of Ukraine
How did Golden Web specialists start optimizing the site?
The client contacted the digital marketing studio in the spring of 2019. Initially, the task was to develop a website and synchronize it with 1C (two-way synchronization). Since the technical task for the project development included a lot of unique functionality, the customer was recommended to develop the website in the Python programming language using the Django web framework.
When the project was approximately 70% ready, the customer was provided with a website launch strategy. To form the strategy, a competitor analysis was conducted, according to which there were strong sites with old domains in the TOP results. According to the analysis, the client was explained the approximate waiting period for results. Since the domain was new, without history, the results were predicted approximately 8 months from the start of work, taking into account the competition. At the same time, work related to the optimization of the web resource was carried out throughout this period - internal and external optimization.
Initially, only the Russian version of the site was launched on the site, after a year of operation, the Ukrainian version was also added. The site began to demonstrate significant growth dynamics in September 2020, since during this period the strategy for working with the resource was changed. Significant emphasis began to be placed on internal optimization and the selection of relevant topics for blog materials. After forming a strategy, the customer was asked to conduct a photo shoot. The strategy planned the topics of the articles, according to which the photos were provided. Some technical aspects were also introduced into the site's operation, one of which was the removal of the site's preloader. Thus, we achieved maximum relevance of the pages.
Organic traffic growth is one of the goals of website optimization from Golden-Web
Over the past three months, the site's traffic has increased by 56%. The number of queries for which the site is displayed has increased by 23%. With an increase in the number of queries, there is no decrease in the average position of the site, which means that the web resource already has a sufficiently high level of trust in the search engine and new queries enter sufficiently high positions in the index.
The click-through rate of the site's snippets has also increased.
The domain is currently linked to by 47 resources, 96% of the links have the follow tag, i.e. they are indexed. This indicator demonstrates the high efficiency of the resources where the materials are placed and the correct external optimization strategy.
An important factor in efficiency is the gradual and constant increase in the resources from which the links come. Our company cooperates with resource administrators directly, having a large base of Ukrainian resources and an established cooperation scheme.
An equally important factor is that there are virtually no lost links - this also demonstrates a reliable cooperation partnership and guarantees site growth results.
Thanks to a properly selected internal and external optimization strategy, as well as a high-quality web resource, we are observing high dynamics in the growth of website traffic.
In the following strategies, we increase the number of external optimization resources to increase the average position of the site and, accordingly, to increase CTR. To expand semantics, we conduct further analysis of competitors and process new niche queries.
Project:
- Online store selling leather shoes.
Target:
- Introducing targeted key queries to the site
- Increase organic traffic
- Improving site visibility
Region:
- All of Ukraine
How did Golden Web specialists start optimizing the site?
The client contacted the digital marketing studio in the spring of 2019. Initially, the task was to develop a website and synchronize it with 1C (two-way synchronization). Since the technical task for the project development included a lot of unique functionality, the customer was recommended to develop the website in the Python programming language using the Django web framework.
When the project was approximately 70% ready, the customer was provided with a website launch strategy. To form the strategy, a competitor analysis was conducted, according to which there were strong sites with old domains in the TOP results. According to the analysis, the client was explained the approximate waiting period for results. Since the domain was new, without history, the results were predicted approximately 8 months from the start of work, taking into account the competition. At the same time, work related to the optimization of the web resource was carried out throughout this period - internal and external optimization.
Initially, only the Russian version of the site was launched on the site, after a year of operation, the Ukrainian version was also added. The site began to demonstrate significant growth dynamics in September 2020, since during this period the strategy for working with the resource was changed. Significant emphasis began to be placed on internal optimization and the selection of relevant topics for blog materials. After forming a strategy, the customer was asked to conduct a photo shoot. The strategy planned the topics of the articles, according to which the photos were provided. Some technical aspects were also introduced into the site's operation, one of which was the removal of the site's preloader. Thus, we achieved maximum relevance of the pages.
Organic traffic growth is one of the goals of website optimization from Golden-Web
Over the past three months, the site's traffic has increased by 56%. The number of queries for which the site is displayed has increased by 23%. With an increase in the number of queries, there is no decrease in the average position of the site, which means that the web resource already has a sufficiently high level of trust in the search engine and new queries enter sufficiently high positions in the index.
The click-through rate of the site's snippets has also increased.
The domain is currently linked to by 47 resources, 96% of the links have the follow tag, i.e. they are indexed. This indicator demonstrates the high efficiency of the resources where the materials are placed and the correct external optimization strategy.
An important factor in efficiency is the gradual and constant increase in the resources from which the links come. Our company cooperates with resource administrators directly, having a large base of Ukrainian resources and an established cooperation scheme.
An equally important factor is that there are virtually no lost links - this also demonstrates a reliable cooperation partnership and guarantees site growth results.
Thanks to a properly selected internal and external optimization strategy, as well as a high-quality web resource, we are observing high dynamics in the growth of website traffic.
In the following strategies, we increase the number of external optimization resources to increase the average position of the site and, accordingly, to increase CTR. To expand semantics, we conduct further analysis of competitors and process new niche queries.