Contextual advertising case for an online children's goods store
Case announcement
We were contacted by a client who already had an advertising account with an active Performance Max advertising campaign. After analyzing the advertising account by our specialists, we came to the conclusion that the advertising campaigns were logically separated. The results obtained as a result of setting up the campaigns were quite good. Our specialists found that when setting up Performance Max, all advertising campaigns lacked object groups - only product groups worked.
The previous specialist underestimated the quality of setting up object groups in the Performance Max campaign.
A detailed overview of the advertising campaign optimization stage
The ad campaigns were missing creatives in the asset groups, so the ad quality was “Unsatisfactory”
During the first week of working with Google Ads, Golden Web specialists worked through all groups of objects.
PS Asset groups are creatives and text that are grouped together by a theme or target a specific audience in a campaign for maximum effectiveness. Headlines, Descriptions, and Images have been added.
Between September 9 and 12, 2024, all 9 advertising campaigns were optimized . The following screenshot shows the results of the first week after the campaigns were optimized.
The following results are recorded in the picture:
the number of sessions increased by 31% - the number of active users grew by 29%
- the number of purchases increased by 32%
- total revenue increased by 24%
- advertising costs decreased by -7.99%
Also interesting:
In addition to optimizing groups of objects in Performance Max, a number of works were carried out to increase the effectiveness of all Google Ads advertising campaigns.
You can listen to more details about what was done under the word optimization in our podcast:
What results were achieved after the 1st month of cooperation?
- ► Total number of users increased by 17%
(Users who initiated at least one session within the date range.)
- ► The number of transactions increased by 21%
(Transactions are the total number of completed purchases on your site.)
- ► Website revenue increased by 35%
(Total revenue from e-commerce or internal app transactions.)
Conclusions and recommendations
The success and effectiveness of any advertising campaign always depends on the quality of the setup, the chosen strategy, ads (both text and creatives), and products from the feed.
After the settings are made and the initial campaign dynamics are collected, our specialists will continue to work on improving the effectiveness of the advertising campaign: by changing creatives, strategy, and audience.
Important! We would like to note that improving the quality of objects is not a "miracle pill." It cannot be that after making one-time settings, advertising will work flawlessly.
As mentioned earlier, to get the desired result, constant optimization, control, and analysis are required - this is, first of all, the tool with which we get the result.
IF CHANGES IN GOOGLE ADS CAMPAIGNS SEEM TOO COMPLICATED TO YOU, IT IS BETTER TO CONTACT PROFESSIONALS AND ENCOURAGE THEM TO IMPLEMENT PPC.
Case announcement
We were contacted by a client who already had an advertising account with an active Performance Max advertising campaign. After analyzing the advertising account by our specialists, we came to the conclusion that the advertising campaigns were logically separated. The results obtained as a result of setting up the campaigns were quite good. Our specialists found that when setting up Performance Max, all advertising campaigns lacked object groups - only product groups worked.
The previous specialist underestimated the quality of setting up object groups in the Performance Max campaign.
A detailed overview of the advertising campaign optimization stage
The ad campaigns were missing creatives in the asset groups, so the ad quality was “Unsatisfactory”
During the first week of working with Google Ads, Golden Web specialists worked through all groups of objects.
PS Asset groups are creatives and text that are grouped together by a theme or target a specific audience in a campaign for maximum effectiveness. Headlines, Descriptions, and Images have been added.
Between September 9 and 12, 2024, all 9 advertising campaigns were optimized . The following screenshot shows the results of the first week after the campaigns were optimized.
The following results are recorded in the picture:
- the number of sessions increased by 31%
- the number of active users grew by 29%
- the number of purchases increased by 32%
- total revenue increased by 24%
- advertising costs decreased by -7.99%
Also interesting:
In addition to optimizing groups of objects in Performance Max, a number of works were carried out to increase the effectiveness of all Google Ads advertising campaigns.
You can listen to more details about what was done under the word optimization in our podcast:
What results were achieved after the 1st month of cooperation?
- ► Total number of users increased by 17%
(Users who initiated at least one session within the date range.)
- ► The number of transactions increased by 21%
(Transactions are the total number of completed purchases on your site.)
- ► Website revenue increased by 35%
(Total revenue from e-commerce or internal app transactions.)
Conclusions and recommendations
The success and effectiveness of any advertising campaign always depends on the quality of the setup, the chosen strategy, ads (both text and creatives), and products from the feed.
After the settings are made and the initial campaign dynamics are collected, our specialists will continue to work on improving the effectiveness of the advertising campaign: by changing creatives, strategy, and audience.
Important! We would like to note that improving the quality of objects is not a "miracle pill." It cannot be that after making one-time settings, advertising will work flawlessly.
As mentioned earlier, to get the desired result, constant optimization, control, and analysis are required - this is, first of all, the tool with which we get the result.
IF CHANGES IN GOOGLE ADS CAMPAIGNS SEEM TOO COMPLICATED TO YOU, IT IS BETTER TO CONTACT PROFESSIONALS AND ENCOURAGE THEM TO IMPLEMENT PPC.