Website migration case for a clothing manufacturer
Client - clothing manufacturer
Target:
- saving results after transferring the site from Prom to Khoroshop;
- increasing organic traffic on the site;
- bringing the target audience to the site;
- correct translation of the site with the inclusion of Ukrainian semantics.
Site issues:
- transferring the site from the marketplace to the Khoroshop platform;
- at Prom the site was optimized only in Russian;
- The site was displayed for key queries of the category, but was not displayed for the main queries of the site.
The client had previously worked with the company at Prom and all work was focused on the website promotion category. Protest in August 2020 asked for help transferring the site to Khoroshop.
Before the site was moved, in July 2020, the results were as follows:
Work aimed at transferring the site
- First, you had to register a site on the Khoroshop platform, connect the necessary design, and make all the settings for the client.
- The next step was to create a document with a 301 redirect to save the results. This file was sent to Khorosop technical support.
- Creating a strategy for transferring the site, which included writing meta tags for site pages, updating site semantics, and optimizing individual pages.
A month after the transfer, the following result was obtained.
We see that in September 2020, the site's performance was 1.1 thousand clicks per month, 22.9 thousand impressions per month, and the average site position was 32.3.
The indicators have practically not changed, that is, we can say that the transfer took place without losing the site's results.
After implementing the migration structure, a document was formed with the following SEO strategy, which included work on Internal and External optimization, which were aimed at promoting general site queries, as well as queries from individual categories.
Over the year, we see changes in the growth of website traffic, this is clearly visible in the growth of clicks on the website, which amount to 2.46 thousand per month.
Targeted users started coming to the site, this is against the average CTR of 6.8%. CTR is an indicator of click-through rates.
After achieving positive results, further work will be aimed at maintaining these site indicators, as well as improving them for this site.
Client - clothing manufacturer
Target:
- saving results after transferring the site from Prom to Khoroshop;
- increasing organic traffic on the site;
- bringing the target audience to the site;
- correct translation of the site with the inclusion of Ukrainian semantics.
Site issues:
- transferring the site from the marketplace to the Khoroshop platform;
- at Prom the site was optimized only in Russian;
- The site was displayed for key queries of the category, but was not displayed for the main queries of the site.
The client had previously worked with the company at Prom and all work was focused on the website promotion category. Protest in August 2020 asked for help transferring the site to Khoroshop.
Before the site was moved, in July 2020, the results were as follows:
Work aimed at transferring the site
- First, you had to register a site on the Khoroshop platform, connect the necessary design, and make all the settings for the client.
- The next step was to create a document with a 301 redirect to save the results. This file was sent to Khorosop technical support.
- Creating a strategy for transferring the site, which included writing meta tags for site pages, updating site semantics, and optimizing individual pages.
A month after the transfer, the following result was obtained.
We see that in September 2020, the site's performance was 1.1 thousand clicks per month, 22.9 thousand impressions per month, and the average site position was 32.3.
The indicators have practically not changed, that is, we can say that the transfer took place without losing the site's results.
After implementing the migration structure, a document was formed with the following SEO strategy, which included work on Internal and External optimization, which were aimed at promoting general site queries, as well as queries from individual categories.
Over the year, we see changes in the growth of website traffic, this is clearly visible in the growth of clicks on the website, which amount to 2.46 thousand per month.
Targeted users started coming to the site, this is against the average CTR of 6.8%. CTR is an indicator of click-through rates.
After achieving positive results, further work will be aimed at maintaining these site indicators, as well as improving them for this site.