SEO for an online Japanese cosmetics store

Project: Online store of Japanese vitamins and cosmetics

Target:

• creating a website style
• creating targeted requests for the site;
• improving the site's ranking in search results;
• increase organic traffic;
• increase in orders on the website;

Issues:

1. There are a lot of errors on the website.
2. The site is well developed on the platform (it does not have the ability to make all technical rights and improvements).
3. Chaotic site structure. The site has a fairly large number of categories, but there was no logic in forming this structure, and because of this, the store was most likely losing existing customers, since the user simply could not find the category he needed.
4. Multilingualism of the site. The site functioned correctly only in Romanian. The Ukrainian language version is present on the site, but was actually not translated. According to Ukrainian queries, the site was not published at all.
5. Organic site search. The site already had some relevant queries listed, but in low positions, so physical users simply didn't always get that far in the search results.
6. Design and layout of the site/content/graphic content. In fact, the site had no design style, so the site is generally no different from any other online stores.
7. Graphical content is not optimized.
8. The website does not have enough information about the services provided by the client.

Description:

The client contacted Golden Web Digital in July 2022. First of all, a CPC specialist began working with the store, and since August 2022, SEO specialists have started working on the site.

Results from the Google Search Console analyzer for the last 28 days

1. Total clicks 4.65
2. Total impressions 128 thousand.
3. Average CTR 3.6%
4. Average position 30.6

1. Visibility 0.65
2. Targeted SEO traffic 7.64K
3. Keywords for SEO 21.5K

1. The first stage of working with any project is analysis: a) Complete analysis of the client's website b) Identification and analysis of competitors in the niche
2. Based on all the data received, a detailed strategy was developed with a subsequent 3-month work plan for the SEO team.
3. The first priority was to fix critical errors on the website.

Number of errors on the site 08/17/22 (start of cooperation)

1. Correctly setting up the multilingual site.
2. A new logical and convenient structure was developed and implemented on the site, and category names were changed to be more relevant to the topic and more frequently found in searches.
3. Through niche research and competitor analysis, semantics were collected for each site page.
4. The pages have been supplemented with the necessary accessible information about the services provided to the client.

Technical condition of the site:

Due to the fact that there are a large number of errors on the site, it is practically impossible to fix them all at once. As of 06.10.22, the number of errors on the site

1. gross errors 1606 (-2604)
2. average choice 2972 ​​(-10476)
3. low pick 25 (-17)
4. information 13618 (-3761)

Now (10/14/22)

1. Site visibility - 1.29
2. Targeted SEO traffic - 8.72K
3. Keywords for SEO - 66.54K

Website visibility dynamics

(Domain visibility in the top 20 of Google. A relative indicator that is calculated based on the composition of products and the popularity of the key phrases for which the site is ranked.)

Keyword dynamics

Traffic dynamics

Important! Currently, there is no rapid increase in organic traffic on the site, the last new semantics that entered the site fell into medium-low positions. In the future, we are working to increase the position of queries in the results.

Conclusion

We continue to work on the technical condition of the site to correct all errors. Important! The site is well developed on the platform (it does not have the ability to make all technical edits and refinements on its own), so there is currently no way to correct all errors, but we are actively communicating with the support of this platform to correct errors on the site. We also continue to work with requests that have already been received, through external and internal optimization, as well as to develop new relevant semantics, we constantly conduct competitor analysis.