Google Ads setup for a Ukrainian handbag brand
Customer : Ukrainian brand of bags and backpacks
Service : Google Ads
Region: All of Ukraine
Duration of cooperation: first 10 days of work
Advertising budget: 21,000 UAH.
Result: Increase in the number of transactions by 40.64%, revenue by 52.48% and reduction in advertising costs by 10.83%. Specialists are already working with the client, search campaigns and shopping campaigns have been launched, which have been converted to Performance Max.
Maximum company efficiency. Changes that have occurred in the client's account
The main goal was to increase the number of conversions.
At the beginning of the project, we were busy analyzing the advertising account and existing problems. It was decided not to exceed Performance Max (this could negatively affect advertising), but to improve it. Also, they still want to work with a search campaign, because it was practically not launched. You should not underestimate the search engine, even advertising with the output of other types. Correctly setting up search advertising for an online store gives you positive results. After setting up search queries, we started optimizing and improving Performance Max, which had already been launched earlier. The campaign received quite good results.
What we got as a result of setting up advertising
 | advertising campaign spending decreased by 10.83% |
| the number of transactions increased by 40.64% |
| Income increased by 52.48%. |
When conducting any experiments, testing different cases and bidding strategies, we always stayed within the budget set by the client.
On this project, we were convinced that smart shopping campaigns, with the right settings, can give higher results and bring more transactions at a lower cost. Search campaigns should not be neglected. Search advertising still does not give a position and it is important to use this tool to promote not only service sites, but also online stores.
Customer : Ukrainian brand of bags and backpacks
Service : Google Ads
Region: All of Ukraine
Duration of cooperation: first 10 days of work
Advertising budget: 21,000 UAH.
Result: Increase in the number of transactions by 40.64%, revenue by 52.48% and reduction in advertising costs by 10.83%. Specialists are already working with the client, search campaigns and shopping campaigns have been launched, which have been converted to Performance Max.
Maximum company efficiency. Changes that have occurred in the client's account
The main goal was to increase the number of conversions.
At the beginning of the project, we were busy analyzing the advertising account and existing problems. It was decided not to exceed Performance Max (this could negatively affect advertising), but to improve it. Also, they still want to work with a search campaign, because it was practically not launched. You should not underestimate the search engine, even advertising with the output of other types. Correctly setting up search advertising for an online store gives you positive results. After setting up search queries, we started optimizing and improving Performance Max, which had already been launched earlier. The campaign received quite good results.
What we got as a result of setting up advertising
| advertising campaign spending decreased by 10.83% |
| the number of transactions increased by 40.64% |
| Income increased by 52.48%. |
When conducting any experiments, testing different cases and bidding strategies, we always stayed within the budget set by the client.
On this project, we were convinced that smart shopping campaigns, with the right settings, can give higher results and bring more transactions at a lower cost. Search campaigns should not be neglected. Search advertising still does not give a position and it is important to use this tool to promote not only service sites, but also online stores.