The main source of conversions to the site - organic traffic from google (so-called SEO-traffic), referral traffic (traffic from other sites) and social networks.
Because the customer has not had any ads before, a new Google Account has been created. An account has been created to set up trading campaigns
Merchant Center and generated feed data on goods. Google Analytics operated on the site, but only transactions were tracked there.
The work on launching trade campaigns was divided into two stages.
The first step is the technical part - creating and setting up a Google Merchant Center account, which includes:
The second step is to work in your Google Ads account:
There have been many more conversions. The result improved and was recorded almost immediately after the changes. All work has led to an increase in the number of conversions.
Setting up an advertising campaign and deep immersion in the business processes of the customer, has reduced the cost of the application more than twice and increased the percentage of conversions, because the site received only targeted traffic, only people interested in buying.
This case shows that even with a relatively small budget it is possible to get cool results and attract a new active target audience. The customer is satisfied with the results, so the cooperation continues.
Our company develops websites in the Python programming language. A lot of satisfied customers have already received their websites created by Golden Web Digital.More
Our SEO-specialists offer a comprehensive work on your website. This strategy includes a complete analysis of the site and competitors, as well as internal and external optimization.More
SMM - promoting your business on social media. Our team offers quality and creative management of your Facebook and Instagram accounts.More
Golden Web Digital designers offer a full range of services from corporate identity to logobooks. We take into account all requests of the client.More
Contextual advertising - one of the most effective ways to attract the target audience to your website. Our specialists offer quality Google ads services: from set up to full management.More