About the project
  • Customer: Online bicycle shop.
  • Service: Google Shopping.
  • Region: Ukraine.
  • Advertising budget: UAH 15,000.
  • Goal: Increase sales.

Google Ads Account: Basic Settings

Previously, the client himself worked with setting up contextual advertising, which was set up as a search campaign, but the client wanted to receive more requests.

Ads attract more attention and give the user more information about a particular product compared to a regular search ad.

Wider coverage. In the search results, the user can see several product ads, as well as text ads, if it meets the query. This allows you to double the reach of potential buyers.

The main stages of setting up a trading campaign:

Creating an account in the Merchant Center service - a service where we upload product data for further use in the trading campaign.

Data feed preparation is a product detail file that meets certain Google requirements.

Create a sales campaign in your Google Ads account.

All the work on the preparation and configuration of Google Shopping took a total of 2 days. Basically, more time is spent preparing the feed and approving the data.

The trading campaign has been running for 2 months, the average cost-per-click and cost of conversion in the trading campaign is significantly lower than the account as a whole

 
Results of work
Advertising platform
Google Shopping
Total clicks
16 058 clicks
Average cost per click
0,93 UAH
Total conversions
614 conversions
E-commerce
69
Statistics period
06.08.2020 – 10.10.2020
Total impressions
968 791 impressions
Total costs
14 928,66 UAH
Average conversion rate
21,81 %
Amount of transactions
89 844 UAH
Data from the Google Ads Advertising Cabinet

Google Analytics data

Conclusion

Thanks to trading campaigns we can get:

For two months of cooperation we have 69 conversions in the amount of UAH 89,844.

As you can see, if you do what an experienced team advises, then the result is appropriate, which suits everyone.

Not all the recommendations described somewhere may work well, as each product / service and advertising account is individual and requires a critical and analytical approach of an experienced team.

Obviously, if the account was initially maintained according to the team's recommendations, the result is guaranteed to be much better.

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