Contextual advertising for a bike shop
- Customer: Online bicycle store.
- Service: Google Shopping.
- Region: All of Ukraine.
- Advertising budget: 15,000 UAH.
- Goal: Increase sales.
Google Ads Account: Basic Settings
Previously, the client himself worked with contextual advertising settings that were configured for a search campaign, but the client wants to receive more applications.
The ads attract more attention and provide more information to users about a specific product compared to regular search ads on this network.
Broader reach: In search results, a user can see multiple product ads, as well as text ads if they match the query. This allows you to double the reach of identified shoppers.
The main steps in setting up a shopping campaign:
Creating a record in the Merchant Center service - a service where we upload product data for further use in a shopping campaign.
A data feed preparation is a file with product reporting information that meets certain Google requirements.
Creating a shopping campaign in your Google Ads account.
All the work on preparing and setting up Google Shopping took a total of 2 days. Most of the time, the majority of the hours were spent on preparing the feed and approving the data.
The shopping campaign has been running for 2 months, the average cost per click and conversion cost in the shopping campaign are significantly lower than in the overall account
Thanks to shopping campaigns, we can receive:
In two months of cooperation with us, 69 conversions worth UAH 89,844.
As we can see, if you do what an experienced team does, the result will be appropriate, which everyone will ultimately like.
Not all of the recommendations described here may work well, as each product/service and advertising account is individual and requires a critical and analytical approach from an experienced team.
It is obvious that if the account had initially been maintained in accordance with the team's recommendations, the guaranteed result would have been many times better.
- Customer: Online bicycle store.
- Service: Google Shopping.
- Region: All of Ukraine.
- Advertising budget: 15,000 UAH.
- Goal: Increase sales.
Google Ads Account: Basic Settings
Previously, the client himself worked with contextual advertising settings that were configured for a search campaign, but the client wants to receive more applications.
The ads attract more attention and provide more information to users about a specific product compared to regular search ads on this network.
Broader reach: In search results, a user can see multiple product ads, as well as text ads if they match the query. This allows you to double the reach of identified shoppers.
The main steps in setting up a shopping campaign:
Creating a record in the Merchant Center service - a service where we upload product data for further use in a shopping campaign.
A data feed preparation is a file with product reporting information that meets certain Google requirements.
Creating a shopping campaign in your Google Ads account.
All the work on preparing and setting up Google Shopping took a total of 2 days. Most of the time, the majority of the hours were spent on preparing the feed and approving the data.
The shopping campaign has been running for 2 months, the average cost per click and conversion cost in the shopping campaign are significantly lower than in the overall account
Thanks to shopping campaigns, we can receive:
In two months of cooperation with us, 69 conversions worth UAH 89,844.
As we can see, if you do what an experienced team does, the result will be appropriate, which everyone will ultimately like.
Not all of the recommendations described here may work well, as each product/service and advertising account is individual and requires a critical and analytical approach from an experienced team.
It is obvious that if the account had initially been maintained in accordance with the team's recommendations, the guaranteed result would have been many times better.