Facebook targeting for a children's clothing store

Customer: online children's clothing store

Objective: increase sales through the website

Goal: website conversion

Placements: Facebook

1. Analysis of Facebook and Instagram pages. Development of an advertising strategy.

   After analyzing competitors, social media pages, and the website, I developed an effective advertising strategy and action plan to achieve my goals.

2. Defining the goals of advertising diseases.

   After analyzing website traffic and competitor analysis, we chose the most effective targeted advertising campaign for this niche.

3. Working with audiences.

   Now the ads work with new users to attract them to the site and with those who are already familiar with the store. Thanks to the high traffic of the site, they have gathered an audience and set up effective retargeting.

4. Optimization and scaling.

   Now we are optimizing advertising campaigns, experimenting with different products and advertising delivery.

Thanks to targeted advertising, the number of orders through the shopping cart, the number of calls and messages from the site has increased. We are actively working on advertising campaigns to get better results.