Facebook & Instagram targeting for a women's shoe store
Customer:
women's shoe store, sales via Instagram and Facebook
Task:
- increase sales through social media
- increase the number of subscribers
Target:
- Instagram traffic
Placements:
Work on setting up advertising on social networks has been completed
- Analysis of Facebook and Instagram pages. Development of an advertising strategy.
After analyzing social media pages, I developed an effective advertising strategy and action plan to achieve my goals.
- Development of advertising creatives for advertising.
- Working with audiences.
During the test week, we will be able to get the most active audience, which we are still working on today. The target audience actively responds to advertisements and subscribes to the page.
- Optimization and scaling
Now we are optimizing advertising campaigns, experimenting with different types of shoes and creatives.
Results of work
The screenshot shows the results of absolute "traffic" on Instagram and Facebook. Thanks to variable creatives and constant optimization, we managed to achieve an average cost per click of $0.04
Thanks to targeted advertising, the number of subscribers and orders increased rapidly. In a short time, we managed to get more than a million page views. Everyone to work on improving performance and achieving goals.
Customer:
women's shoe store, sales via Instagram and Facebook
Task:
- increase sales through social media
- increase the number of subscribers
Target:
- Instagram traffic
Placements:
Work on setting up advertising on social networks has been completed
- Analysis of Facebook and Instagram pages. Development of an advertising strategy.
After analyzing social media pages, I developed an effective advertising strategy and action plan to achieve my goals.
- Development of advertising creatives for advertising.
- Working with audiences.
During the test week, we will be able to get the most active audience, which we are still working on today. The target audience actively responds to advertisements and subscribes to the page.
- Optimization and scaling
Now we are optimizing advertising campaigns, experimenting with different types of shoes and creatives.
Results of work
The screenshot shows the results of absolute "traffic" on Instagram and Facebook. Thanks to variable creatives and constant optimization, we managed to achieve an average cost per click of $0.04
Thanks to targeted advertising, the number of subscribers and orders increased rapidly. In a short time, we managed to get more than a million page views. Everyone to work on improving performance and achieving goals.