Brand development strategy A-GLOBAL - plumbing and heating store
Form a strategy for brand awareness, develop a new logo/fonts/brand colors, come up with an emotional component and concept for the upcoming shoot.
We started by creating an emotional concept of the brand, which will be presented everywhere: Instagram, advertising, website, offline. This is the peculiarity and features of the business to become recognizable to people. Our client will help people arrange a comfortable and cozy space in their homes. They are modern and close to everyone - always ready to help. Understanding that here we are talking about modernity and technology [and let's not forget about the name] - we developed a logo that immediately evoked pleasant impressions in the client: “This is exactly what I imagined!”.
Company logo and corporate identity development - Golden Web Digital
It's about globality and modernity. It's about the technologies in which we live. It's warm and close to everyone, so it's a perfect fit for our concept. And now more about it)
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We convince people to equip their homes with a comfortable and cozy space. We live in a world of details and they all affect our efficiency, rest, work. Home is a place of joy, warmth, personal comfort. Thanks to our technology, people will love the place they live in even more. Thus, they will be satisfied, happy and with this mood, they will charge others, work efficiently and not worry about the serviceability and appearance of plumbers, although A-GLOBAL has already taken care of this. A-GLOBAL is a modern and close A-GLOBAL for everyone. We work to ensure that the client is satisfied and are always ready to ask for help. Trust and honesty are very important to us - this is our middle name.
Nowhere without emotions - company slogan, visual design of mandatory elements for brand recognition, Golden Web Digital
Here we take eclecticism. We need to be different and that's why we decided that we will present the equipment in an unusual format. A shower in the jungle, a boiler on the beach, a bathtub in the forest. This is something atypical and definitely memorable. And we fulfill our goal - brand recognition. We do not forget about the key component - the feeling. We show people the full feelings that they get with our equipment. For example - you are in the shower, and the feeling is like under a waterfall; you are at home - and the feeling is like on a warm beach. Classy, right?) and the sky is still endless for ideas)
That is, the main theses of the brand's development, which will accompany it everywhere - eclecticism, globality, trust, honesty, comfort. And all this needs to be implemented, correctly implemented everywhere.
Also, slogans are important. We need to test and understand on different communication channels: how do people react to us? Here are a few slogans that we have selected:
 | If your home is cozy and warm, you are capable of global things. |
| Your trust is of utmost importance to us. |
| Your global comfort is valuable to us |
And then we planned a photo shoot. After all, coming up with something doesn't mean implementing it. Many companies skip this step, and it's extremely important. Now we're implementing the ideas of eclecticism and mission on the site using SEO, using networks in advertising [with a different design] and comprehensively responding to all communication channels, filling it with content that matches the concept. For development, we need our own creative content that will match our mission, brand, and embody all its uniqueness. We need people to know and remember us, so the next stage will be planning and implementing the shoot. And we'll show you the result very soon. Stay tuned, your GW team.
Form a strategy for brand awareness, develop a new logo/fonts/brand colors, come up with an emotional component and concept for the upcoming shoot.
We started by creating an emotional concept of the brand, which will be presented everywhere: Instagram, advertising, website, offline. This is the peculiarity and features of the business to become recognizable to people. Our client will help people arrange a comfortable and cozy space in their homes. They are modern and close to everyone - always ready to help. Understanding that here we are talking about modernity and technology [and let's not forget about the name] - we developed a logo that immediately evoked pleasant impressions in the client: “This is exactly what I imagined!”.
Company logo and corporate identity development - Golden Web Digital
It's about globality and modernity. It's about the technologies in which we live. It's warm and close to everyone, so it's a perfect fit for our concept. And now more about it)
| |
|
We convince people to equip their homes with a comfortable and cozy space. We live in a world of details and they all affect our efficiency, rest, work. Home is a place of joy, warmth, personal comfort. Thanks to our technology, people will love the place they live in even more. Thus, they will be satisfied, happy and with this mood, they will charge others, work efficiently and not worry about the serviceability and appearance of plumbers, although A-GLOBAL has already taken care of this. A-GLOBAL is a modern and close A-GLOBAL for everyone. We work to ensure that the client is satisfied and are always ready to ask for help. Trust and honesty are very important to us - this is our middle name.
Nowhere without emotions - company slogan, visual design of mandatory elements for brand recognition, Golden Web Digital
Here we take eclecticism. We need to be different and that's why we decided that we will present the equipment in an unusual format. A shower in the jungle, a boiler on the beach, a bathtub in the forest. This is something atypical and definitely memorable. And we fulfill our goal - brand recognition. We do not forget about the key component - the feeling. We show people the full feelings that they get with our equipment. For example - you are in the shower, and the feeling is like under a waterfall; you are at home - and the feeling is like on a warm beach. Classy, right?) and the sky is still endless for ideas)
That is, the main theses of the brand's development, which will accompany it everywhere - eclecticism, globality, trust, honesty, comfort. And all this needs to be implemented, correctly implemented everywhere.
Also, slogans are important. We need to test and understand on different communication channels: how do people react to us? Here are a few slogans that we have selected:
| If your home is cozy and warm, you are capable of global things. |
| Your trust is of utmost importance to us. |
| Your global comfort is valuable to us |
And then we planned a photo shoot. After all, coming up with something doesn't mean implementing it. Many companies skip this step, and it's extremely important. Now we're implementing the ideas of eclecticism and mission on the site using SEO, using networks in advertising [with a different design] and comprehensively responding to all communication channels, filling it with content that matches the concept. For development, we need our own creative content that will match our mission, brand, and embody all its uniqueness. We need people to know and remember us, so the next stage will be planning and implementing the shoot. And we'll show you the result very soon. Stay tuned, your GW team.