SEO launch and promotion of the Buntar developer's website - GWD case

Goals 

 effectively communicate the uniqueness of a developer that uses modern construction technologies;

 introduce relevant search queries for the project to ensure correct website positioning in search engines and attract potential clients;

 create a convenient and effective architecture for high-quality indexing.

Website SEO optimization and project preparation: a step-by-step launch algorithm

1. Development and approval of the architecture and strategy

As part of creating a turnkey website for a construction company, we analyzed the niche, competitors, and project semantics. Based on this data, the client was offered three options for the future structure that would be most effective for promotion:

• a clear and logical page hierarchy was established;
• keywords were properly distributed across the website (semantic clustering);
• the page content and even the functional needs of future website users were carefully planned to support effective website SEO promotion;
• technical capacity was built in for further scaling and the creation of new landing pages (categories, subcategories, tags) without changing the overall architecture; 
• an internal linking structure was developed to distribute page authority correctly;
• filters, URLs, and H1 headings were planned for each page.

Following the discussion, one of the proposed options was approved and became the foundation for further website SEO promotion by Golden-Web Digital.

2. Launch strategy and content preparation

We implemented a launch strategy – the foundation for further effective website SEO promotion: implementing the architecture, configuring meta tag generation, collecting semantics, analyzing competitors, optimizing custom pages, and setting up the Google Business Profile.

• Work planning, material preparation, and website content creation. Turnkey website development requires a comprehensive approach, so at the launch stage we prepare materials for all planned pages. This is important for communicating the project’s value and uniqueness, introducing relevant keywords, and implementing internal linking.

• Optimization of the website’s technical side. Before and after the website launch, we conducted the technical analysis required for the stable operation of a high-quality resource.

• Testing. At this stage, we work closely with the development department, while the entire team monitors the website’s correct operation, appearance, and functionality.

• Launch of the developer’s website on 03.03.2026. Domain connection, analytics setup, robots.txt configuration, and verification of the sitemap.xml file.

• Development of a strategy for further promotion

Launching the website is only the basic stage, and after completing the technical setup, we immediately moved on to implementing an SEO strategy for further website promotion in Google. 

The importance of continuous work:

Because SEO services for businesses have a cumulative effect, we focus on long-term growth. Instead of short-term solutions, we implement a consistent strategy that gradually strengthens the website’s position relative to competitors that have operated in the niche for years. We are already seeing a strong positive trend in the key indicators.

The next direction of our work is the continuous expansion of the semantic core and bringing pages to the TOP for relevant keywords that convert into real business leads.

Website SEO promotion: first results and visibility growth dynamics 

Indexing

At the time of launch:

• not indexed – 16;
• indexed – 11.

At present (2 SEO strategies implemented)

• pages not indexed – 3 (new premises in the project);
• indexed – 51.

We also observe steady growth in the impressions chart.

Google Search Console

Keyword ranking dynamics at the project launch stage:

We are seeing relevant queries appear:

• Technical indexing: the completed website SEO optimization enabled search algorithms to clearly and accurately identify the project’s topic and structure. 
• The strategy is effective in a highly competitive environment: despite the saturation of the real estate niche and the presence of competitors that have held top search positions for years, new queries immediately secure relatively strong starting positions. 

In our further work, we focus on building domain authority to scale the results and bring these queries to the TOP of search results.

Data for the last 3 months: 03.03.2026 – 30.05.2026

The positive trend in impressions indicates an expansion of the semantic core. We are gradually improving rankings and continuing systematic work to increase website traffic.

Keywords for which the website appeared in search results over 3 months:

• branded queries («Buntar», «Buntar»): demonstrate high effectiveness thanks to brand development on social media, which ensures strong synergy between SEO and SMM;
• local queries: focused on location-based searches (Ternopil, BAM);
• informational queries: work with expert content (for example, «how to choose a location for a cafe»);
• commercial queries: include transactional keywords («buy», «rent») that directly affect lead generation. 

Through comprehensive coverage — from brand awareness to local and commercial queries — we ensure a balanced traffic structure in which each query type plays its role in converting a visitor into a real client.

Technical side

The technical condition of a website at the time of release directly determines the quality of its indexing. A major advantage of our project is that it was implemented by our own development department. This made it possible to create a clean, flexible product from the outset, tailored to the promotion of a construction company website and free from the technical limitations of standard templates.

Thanks to the close synergy between SEO specialists and the development team, the website was launched on a strong technical architecture. This ensured correct crawling by search engine bots and rapid page indexing, creating a reliable foundation for further work.

Google Business Profile

103 actions in the company profile, mostly – route requests

Brand promotion strategy: current achievements and direction for further development

The first results already confirm the effectiveness of the selected brand promotion strategy: we see strong growth in key metrics, increased engagement, and high-quality page indexing.

These results are a direct consequence of the close integration of workflows between departments, which made it possible to ensure a comprehensive approach to development and promotion:

• SEO + DEV: Together, we established a technically clean website architecture and implemented all necessary functionality (meta tag generation templates, URL logic, etc.) during the coding stage.
• SEO + BM: Thanks to active brand development on social media, we saw direct branded queries appear from the very start, significantly increasing the domain’s overall authority.
• SEO + DESIGN + DEV: Through detailed requirements work at the design stage, the designers created a UI/UX structure based on users’ real needs, while the developers ensured its accurate and functional technical implementation.

We view work on the project as a continuous improvement process, because SEO promotion services are not a one-time setup but the ongoing development of a business in the digital environment. That is why SEO optimization by the Golden-Web Digital team is built as a systematic strategy that ensures sustainable growth.

As a result, we do more than improve rankings — we build a steady flow of interested users who convert into real inquiries. Would you like to scale your business results through a systematic approach? Submit a request, and we will discuss a growth strategy for your project.