PPC case study to increase sales for an online store of construction and household chemicals
Three months ago, the IT company Golden-Web Digital moved to the next stage of cooperation with an online store specializing in the sale of construction and household chemicals.
The main task was:
- Increase online sales through the website
- Stick to a low purchase price
- Earn 1,000,000 UAH
To achieve the set goals, a comprehensive advertising campaign was launched in Google Ads with the use of remarketing tools. To ensure control and efficiency at each stage of work, it is important not only to set the budget, but also to approach the campaign structure correctly - this is exactly what the Golden Web Digital team, Ternopil, did.
What stages of work were performed for the comprehensive setup of contextual advertising?
We divided our advertising campaigns by product category and gradually scaled our budgets. A key element was careful keyword selection for each product group, which allowed us to more effectively target traffic and increase ad relevance.
In addition, a full customization of contextual advertising was carried out, taking into account time periods, devices, and geographic targeting. Thanks to campaign segmentation, it was possible to adapt advertisements to the behavior of a specific audience.
Setting up Google Analytics played an important role in this process, allowing us to clearly track traffic sources, conversion rates, and determine which campaigns were performing best.
Summing up the results of the last 3 months of work, the implemented contextual advertising on the Internet provided the following results:
- Increase in costs – by 30%
- Sales increase – by 118%
- Revenue growth of – 292%
- Audience growth – by 30%
- Average ROAS growth – 199%
- Setting the average purchase price – 92 UAH
- Fixing the current cost per click (CPC) – 2 UAH
Conclusion: In three months of work, we attracted target customers and scaled profits without losing other indicators
The case confirms that Google Ads advertising, built on a personalized strategy, can give a business a significant increase in sales even with moderate budget investments.
PS We work with the client in conjunction with SEO, so these results are based not only on well-tuned advertising and its strategy, but also on the great contribution of website optimization by SEO specialists and their long-term cooperation.
The effectiveness of this campaign has proven once again that ordering advertising from an experienced team of specialists is not an expense, but an investment in business growth and profitability.
Three months ago, the IT company Golden-Web Digital moved to the next stage of cooperation with an online store specializing in the sale of construction and household chemicals.
The main task was:
- Increase online sales through the website
- Stick to a low purchase price
- Earn 1,000,000 UAH
To achieve the set goals, a comprehensive advertising campaign was launched in Google Ads with the use of remarketing tools. To ensure control and efficiency at each stage of work, it is important not only to set the budget, but also to approach the campaign structure correctly - this is exactly what the Golden Web Digital team, Ternopil, did.
What stages of work were performed for the comprehensive setup of contextual advertising?
We divided our advertising campaigns by product category and gradually scaled our budgets. A key element was careful keyword selection for each product group, which allowed us to more effectively target traffic and increase ad relevance.
In addition, a full customization of contextual advertising was carried out, taking into account time periods, devices, and geographic targeting. Thanks to campaign segmentation, it was possible to adapt advertisements to the behavior of a specific audience.
Setting up Google Analytics played an important role in this process, allowing us to clearly track traffic sources, conversion rates, and determine which campaigns were performing best.
Summing up the results of the last 3 months of work, the implemented contextual advertising on the Internet provided the following results:
- Increase in costs – by 30%
- Sales increase – by 118%
- Revenue growth of – 292%
- Audience growth – by 30%
- Average ROAS growth – 199%
- Setting the average purchase price – 92 UAH
- Fixing the current cost per click (CPC) – 2 UAH
Conclusion: In three months of work, we attracted target customers and scaled profits without losing other indicators
The case confirms that Google Ads advertising, built on a personalized strategy, can give a business a significant increase in sales even with moderate budget investments.
PS We work with the client in conjunction with SEO, so these results are based not only on well-tuned advertising and its strategy, but also on the great contribution of website optimization by SEO specialists and their long-term cooperation.
The effectiveness of this campaign has proven once again that ordering advertising from an experienced team of specialists is not an expense, but an investment in business growth and profitability.