Migrating a site from a marketplace to the Khoroshop platform
Client
Online store of knitwear manufacturer
Target
- bringing targeted queries to the site
- increase organic traffic
- CTR growth
Issues
- The site was previously working on a promo site, so the task was to transfer the domain to a good one without losing results.
- transfer to good (not all technical capabilities)
- the site only worked in one language
- the main traffic and sales came from ProSale
The client contacted us in May 2020 with a request for a proper site migration.
Before the transfer, the following results were available on the site:
First steps in SEO optimization from Golden Web Digital
The first step that the Golden Web team took was a proper analysis of the site, placement of all further goals. Next, we conducted a detailed analysis of competitors. Accordingly, the correct semantics of the site were collected and a correct and working strategy was written.
In these next three months, the optimization of the site pages and promotion for general key queries took place to increase traffic and the main indicators of the site. Therefore, in three months of cooperation, we achieved the following results.
We see that the number of clicks in July 2020 has practically not changed compared to May 2020, but we see a significant increase in impressions, this was achieved to expand the semantic score of the site.
We also see how the number of key site queries began to increase during this period.
To increase the number of key queries on the site that were correctly indexed and relevant to the site's topic, a rapid increase in organic traffic began. This indicator means that the site was entered with the right keywords, by which users search and find what they need.
After the work done, a significant improvement in the site's results was obtained. The first screenshot clearly shows that BEFORE the site transfer, the traffic was 1.84 thousand per month, and AFTER the transfer - 4.8 thousand. The number of site impressions, which is about semantics, increased from 16.4 thousand to 135 thousand.
Of course, there is always room for growth and something to strive for. The next steps to improve results will depend on competitor analysis, search engine results, etc.
Client
Online store of knitwear manufacturer
Target
- bringing targeted queries to the site
- increase organic traffic
- CTR growth
Issues
- The site was previously working on a promo site, so the task was to transfer the domain to a good one without losing results.
- transfer to good (not all technical capabilities)
- the site only worked in one language
- the main traffic and sales came from ProSale
The client contacted us in May 2020 with a request for a proper site migration.
Before the transfer, the following results were available on the site:
First steps in SEO optimization from Golden Web Digital
The first step that the Golden Web team took was a proper analysis of the site, placement of all further goals. Next, we conducted a detailed analysis of competitors. Accordingly, the correct semantics of the site were collected and a correct and working strategy was written.
In these next three months, the optimization of the site pages and promotion for general key queries took place to increase traffic and the main indicators of the site. Therefore, in three months of cooperation, we achieved the following results.
We see that the number of clicks in July 2020 has practically not changed compared to May 2020, but we see a significant increase in impressions, this was achieved to expand the semantic score of the site.
We also see how the number of key site queries began to increase during this period.
To increase the number of key queries on the site that were correctly indexed and relevant to the site's topic, a rapid increase in organic traffic began. This indicator means that the site was entered with the right keywords, by which users search and find what they need.
After the work done, a significant improvement in the site's results was obtained. The first screenshot clearly shows that BEFORE the site transfer, the traffic was 1.84 thousand per month, and AFTER the transfer - 4.8 thousand. The number of site impressions, which is about semantics, increased from 16.4 thousand to 135 thousand.
Of course, there is always room for growth and something to strive for. The next steps to improve results will depend on competitor analysis, search engine results, etc.