Site migration and further SEO promotion

Client - wholesale online clothing and footwear store

Target

• site migration with results saved
• increase organic traffic
• introducing targeted queries to the site to bring targeted buyers from organic search

Issues

• Site migration. Site transition from Prom to self-written site
• Multilingualism of the site. Initially, the site was optimized in one language (Russian), but incorrectly translated into Ukrainian.
• User-friendliness of the site. One of the separate aspects of the site's offer is the same convenience of the online store for selected buyers, the ability to get to the category of desires for making purchases in a few logical clicks. For this, the structure of the site was completely changed, and therefore, it was necessary to give time for the complete re-indexing of the site by search engines.
• The main style of the site. Of course, the attractiveness of the site is no less important, since there was no unified design and concept of the site at the time of the promotion. The designer worked together with SEO specialists on the design of pages, banners, and text content, so that the graphic content was not only attractive, but also as useful as possible for promoting the site.

The client contacted the company in April 2021. The task for our specialists was to correctly migrate the site, set up redirectors, and develop a logical and convenient site structure.

1. Without analysis, nothing! The first priority, before starting any work, is, of course, a detailed COMPETITOR ANALYSIS, after checking which, we can clearly form a strategy for transferring and promoting the site, avoiding the mistakes made by competitors, and borrowing all our strength.
2. In accordance with all the data obtained, a detailed strategy with a phased work plan was formed.
3. Implementation of the structure and migration of the site from prom.ua
4. Work on SEO optimization of main pages and priority categories.
5. Over the following months, work was focused on correct optimization of the site and promotion of priority categories.

Results 3 months after transfer:

**The screenshot clearly shows a drop in positions at the beginning of June, which was predicted due to the fact that the site was moved. But over the following months, starting from July, due to our stable work, we observe stability of results (positions did not grow, but they did not fall either, which is a rather positive result already in the second month after the site was moved).

Starting from mid-August (in the second month after the transfer), we see that the site's rankings have gone up.

Results from Analytics (organic search):

**The screenshot above shows a 28-day comparison of organic search results with the previous period.

Overall, we see very positive results.

• The number of users has increased
• The number of new users has increased
• The total number of sessions has increased
• The bounce rate has decreased.
• The transaction rate and, accordingly, organic search revenue increased.

In order to increase the position of our site, we need to further improve the site, work on optimizing/re-optimizing this page, internal optimization, as well as external.

For further growth, we will take the following actions:

• Every month, take non-optimized categories (or those that are incorrectly optimized) for optimization/re-optimization. This has a positive effect on both organic search and advertising.
• monthly take general categories (i.e. general queries) for internal optimization
• work with external optimization every month to increase the position and authority of the site
• We will continue to work with our Google My Business account.