Optimization and promotion of an online auto parts store
Client - online auto parts store
Target
- increase organic traffic
- creating targeted queries on the site
- previous results saved
Issues
- site transition from Prom to Khoroshop
- changing the site structure, accordingly, it took time for the site to be completely re-indexed
- a lot of traffic came from ProSale
The client contacted the company for a recommendation in February 2021. The task for our specialists was to correctly and correctly migrate the site, set up the correct redirects, and develop the correct site structure.
Website optimization: List of works performed by Golden Web
- The first-priority team conducted a detailed analysis of the site and competitors, reviewing all the nuances.
- An audit report was generated with the data obtained.
- In accordance with all the data received, a strategy was developed with further work for the site, which included collecting semantics, writing meta tags, and writing article topics.
- Implementing the correct new structure on the website.
- Over the following months, work was focused on optimizing all the main pages of the site, as well as optimizing the site's categories.
As a result of migrating the site to a new platform and changing the existing previous structure, there was a slight drop in the site's key indicators, such as average position and traffic. This was not critical, and after that, 301 redirects were set up to quickly restore results.
As a result of the manipulations, the site's performance improved after 2 months. Subsequent work was aimed at continuing the optimization and promotion of the Home page, as well as priority pages.
After that, we see a clear ranking of site traffic, as well as an expansion of the site's semantics.
In the following strategies, work will continue on the overall semantics of the site, as well as on specific category queries. External links will also be purchased and competitor analysis will be conducted to expand the niche.
Client - online auto parts store
Target
- increase organic traffic
- creating targeted queries on the site
- previous results saved
Issues
- site transition from Prom to Khoroshop
- changing the site structure, accordingly, it took time for the site to be completely re-indexed
- a lot of traffic came from ProSale
The client contacted the company for a recommendation in February 2021. The task for our specialists was to correctly and correctly migrate the site, set up the correct redirects, and develop the correct site structure.
Website optimization: List of works performed by Golden Web
- The first-priority team conducted a detailed analysis of the site and competitors, reviewing all the nuances.
- An audit report was generated with the data obtained.
- In accordance with all the data received, a strategy was developed with further work for the site, which included collecting semantics, writing meta tags, and writing article topics.
- Implementing the correct new structure on the website.
- Over the following months, work was focused on optimizing all the main pages of the site, as well as optimizing the site's categories.
As a result of migrating the site to a new platform and changing the existing previous structure, there was a slight drop in the site's key indicators, such as average position and traffic. This was not critical, and after that, 301 redirects were set up to quickly restore results.
As a result of the manipulations, the site's performance improved after 2 months. Subsequent work was aimed at continuing the optimization and promotion of the Home page, as well as priority pages.
After that, we see a clear ranking of site traffic, as well as an expansion of the site's semantics.
In the following strategies, work will continue on the overall semantics of the site, as well as on specific category queries. External links will also be purchased and competitor analysis will be conducted to expand the niche.