Setting up and maintaining sales advertising for an online cosmetics store
- Customer: Wholesale cosmetics store
- Service: Google Shopping
- Region: All of Ukraine
- Advertising budget: 5,000 UAH.
- Goal: Increase sales
TASK
- increase traffic from contextual advertising due to a new audience;
- increase transaction volume;
- increase market competition with major competitors.
Setting up commercial advertising: Step-by-step work
The main source of conversion on the site is organic traffic from Google (so-called SEO traffic), referral traffic (traffic from other sites) and social networks.
Since the client had no previous advertising, a new Google Ads account was created. An account was created for trading country settings
Merchant Center and a generated product data feed. Google Analytics was running on the site, but only transactions were tracked there.
The work on launching the trading people was divided into two stages.
The first stage is the technical part - creating and configuring a Google Merchant Center program listing, which includes:
- checking the site's compliance with Google Merchant Center requirements;
- creating a Google Merchant Center account;
- confirmation of site ownership;
- creating a feed request and forming a feed;
- checking and uploading the feed into the system;
The second stage is working in your Google Ads account:
- creating trade assistance developed on the basis of the framework;
- selection and testing of strategies;
- efficiency analysis;
- launching intelligent feelings;
- launch dynamic remarketing.
Conversions have increased significantly. The result improved and was fixed almost immediately after the change. All the work led to an increase in the number of conversions.
Setting up an advertising campaign and deep immersion in the customer's business processes, which allowed us to reduce the cost of the application by more than half and further increase the conversion rate, after which the site receives only targeted traffic, only people who are interested in buying.
The case shows that with a small budget, you can get great results and attract a new active target audience. The customer is satisfied with the results, so the cooperation continues.
- Customer: Wholesale cosmetics store
- Service: Google Shopping
- Region: All of Ukraine
- Advertising budget: 5,000 UAH.
- Goal: Increase sales
TASK
- increase traffic from contextual advertising due to a new audience;
- increase transaction volume;
- increase market competition with major competitors.
Setting up commercial advertising: Step-by-step work
The main source of conversion on the site is organic traffic from Google (so-called SEO traffic), referral traffic (traffic from other sites) and social networks.
Since the client had no previous advertising, a new Google Ads account was created. An account was created for trading country settings
Merchant Center and a generated product data feed. Google Analytics was running on the site, but only transactions were tracked there.
The work on launching the trading people was divided into two stages.
The first stage is the technical part - creating and configuring a Google Merchant Center program listing, which includes:
- checking the site's compliance with Google Merchant Center requirements;
- creating a Google Merchant Center account;
- confirmation of site ownership;
- creating a feed request and forming a feed;
- checking and uploading the feed into the system;
The second stage is working in your Google Ads account:
- creating trade assistance developed on the basis of the framework;
- selection and testing of strategies;
- efficiency analysis;
- launching intelligent feelings;
- launch dynamic remarketing.
Conversions have increased significantly. The result improved and was fixed almost immediately after the change. All the work led to an increase in the number of conversions.
Setting up an advertising campaign and deep immersion in the customer's business processes, which allowed us to reduce the cost of the application by more than half and further increase the conversion rate, after which the site receives only targeted traffic, only people who are interested in buying.
The case shows that with a small budget, you can get great results and attract a new active target audience. The customer is satisfied with the results, so the cooperation continues.