Google Shopping setup for a sportswear manufacturer
- Customer: Wholesale clothing store
- Service: Google Shopping
- Region: All of Ukraine
- Duration of cooperation: from February 2020 to today
- Advertising budget: 1700 UAH.
- Goal: Increase sales
Stages of work of a contextual advertising specialist Golden Web Digital
In this case study , we will talk about a gradual increase in revenue without additional advertising costs. This was made possible by optimizing advertising sentiment and choosing the right strategy.
Site optimization, properly designed product maps, and landing pages also played an important role. The SEO department of the Golden Web Digital digital marketing studio is responsible for optimizing the site's use.
Initially, it was decided to focus on search campaigns to attract the target audience - those interested in buying clothes in bulk. However, this approach did not yield results for this client. Therefore, it was decided to attract visitors using Google Shopping and later convert them into buyers.
Google Merchant Center settings
- Checking compliance with Google Merchant Center requirements;
- Creating a Google Merchant Center account;
- confirmation of site ownership;
- creating a feed request and forming a feed;
- Checking and uploading the feed into the system;
Google Ads: What was done in the account?
- Creation of trade support, developed structure;
- selection and testing of strategies;
- efficiency analysis;
- Running smart minds;
- Launch dynamic remarketing.
Several times more targeted traffic at the same costs as search campaigns, at a low cost per click (in this case, it is 0.04 UAH); high transaction rate, due to the informative nature of the ads; low transaction cost, due to the low cost of transition to the site and a high transaction rate; increased revenue without additional advertising costs.
- Customer: Wholesale clothing store
- Service: Google Shopping
- Region: All of Ukraine
- Duration of cooperation: from February 2020 to today
- Advertising budget: 1700 UAH.
- Goal: Increase sales
Stages of work of a contextual advertising specialist Golden Web Digital
In this case study , we will talk about a gradual increase in revenue without additional advertising costs. This was made possible by optimizing advertising sentiment and choosing the right strategy.
Site optimization, properly designed product maps, and landing pages also played an important role. The SEO department of the Golden Web Digital digital marketing studio is responsible for optimizing the site's use.
Initially, it was decided to focus on search campaigns to attract the target audience - those interested in buying clothes in bulk. However, this approach did not yield results for this client. Therefore, it was decided to attract visitors using Google Shopping and later convert them into buyers.
Google Merchant Center settings
- Checking compliance with Google Merchant Center requirements;
- Creating a Google Merchant Center account;
- confirmation of site ownership;
- creating a feed request and forming a feed;
- Checking and uploading the feed into the system;
Google Ads: What was done in the account?
- Creation of trade support, developed structure;
- selection and testing of strategies;
- efficiency analysis;
- Running smart minds;
- Launch dynamic remarketing.
Several times more targeted traffic at the same costs as search campaigns, at a low cost per click (in this case, it is 0.04 UAH); high transaction rate, due to the informative nature of the ads; low transaction cost, due to the low cost of transition to the site and a high transaction rate; increased revenue without additional advertising costs.