Optimization and promotion of an online store of home and office furniture
Target:
- creating a website style
- creating targeted requests for the site;
- improving the site's ranking in search results;
- increase in organic traffic;
- increase in orders on the website;
Issues:
- There are a lot of errors on the website.
- The site was developed on the Khorosop platform (it does not have the ability to make all technical edits and improvements).
- Chaotic site structure. The site has a fairly large number of categories, but there was no logic in the formation of this structure, and because of this, the store was most likely losing potential customers, since the user simply could not find the category he needed.
- Organic website ranking. Before starting the cooperation, the customer worked with another company, but there were practically no results (according to the customer), unfortunately, the site did not have analyzers connected, so there was no opportunity to view the dynamics of the site's positions at the time of starting the cooperation.
- Design and layout of the site/content/graphic content. In fact, the site had no design style, so the site is generally no different from any other online stores.
- Graphical content is not optimized.
- There were SEO texts on the site, but it was 1 text that was duplicated in all categories, which was completely irrelevant.
Description:
The client contacted Golden Web Digital in May 2023. Designers and SEO specialists began working with the store first.
Results of work at the time of starting work with SEO specialists Golden Web Digital
First of all, of course, the analyzers were connected. (June 2023)
Results from the Google Search Console analyzer for June 2023:
- ► Total clicks 82
- ► Total views 6.54 thousand.
- ► Average CTR 1.36%
- ► Average position 36.4
The site was displayed in a medium-high position for low-frequency queries. High-frequency queries were also entered, but were displayed in low positions.
Stages of working with the site and top priority tasks:
- The first stage of work is analysis:
a) Complete analysis of the client's site
b) Identification and analysis of competitors in the niche
- Based on all the data received, a detailed launch strategy was developed with a subsequent work plan for 45 working days for the SEO team.
- The first priority was to fix critical errors on the website.
Number of errors on the site (start of cooperation)
Data from Serpstat analyzer
(the screenshot below shows comparative data for June 13, 2023 / August 17, 2023 (after completing work on the first launch SEO strategy))
June 13, 2023
High priority - 151
Medium priority - 1,257
Low priority - 5
August 17, 2023 (after closing 1 strategy)
High priority - 12
Medium priority - 735
Low priority - 16
- A new logical and convenient structure was developed and implemented on the site, and category names were changed to be more relevant to the topic and more frequently searched.
- Through niche research and competitor analysis, semantics were collected for the customer's priority pages.
- Duplicate information on the site has been removed. Pages have been supplemented with the necessary accessible information about the services provided by the client.
Site results after 3 well-developed strategies by the team of Golden Web Digital SEO specialists (6 months of work)
Results from the Google Search Console analyzer for the last 28 days (today 11/30/23):
- ► Total clicks 241
- ► Total impressions 20 thousand.
- ► Average CTR 1.2%
- ► Average position 19.9
The screenshot shows the dynamics of positions over the last 28 days compared to the previous period.
The number of clicks has increased to 241., - Impressions have increased, amounting to 20 thousand,
- The average CTR is 1.2%
- The average position has increased and is 19.9
That is, considering the comparative data, we can say that since the beginning of work with the project, we have been observing a stable, monthly growth in indicators.
Website visibility dynamics
(Domain visibility in the top 20 of Google. A relative indicator calculated based on the ratio of the number and popularity of key phrases for which the site is ranked.)
Traffic dynamics
(Organic traffic that a site receives per month from the Google search engine. This is an approximate indicator, it correlates with the site's actual traffic.)
Keyword dynamics
According to data from the Serpstat analyzer, we see that the number of keywords for which the site is published, on the contrary, has decreased. However, visibility has increased, traffic has increased. We work not on quantity, but on quality. In our work, we focused on high-frequency relevant queries for the topic.
Important! Currently, there is no rapid increase in organic traffic on the site, as the new semantics that entered the site have fallen into medium-low positions. In the future, we will work to raise the positions of queries in the search results.
Conclusion
We continue to work on the technical condition of the site, to correct all errors. Important! The site was developed on the Khorosop platform (it does not have the ability to make all technical edits and improvements yourself), so it is not possible to correct all errors at the moment, but we are actively communicating with the support of this platform to correct errors on the site. We continue to work on raising the positions of queries for which the site is already published, as well as on increasing the semantic core of the site.
Target:
- creating a website style
- creating targeted requests for the site;
- improving the site's ranking in search results;
- increase in organic traffic;
- increase in orders on the website;
Issues:
- There are a lot of errors on the website.
- The site was developed on the Khorosop platform (it does not have the ability to make all technical edits and improvements).
- Chaotic site structure. The site has a fairly large number of categories, but there was no logic in the formation of this structure, and because of this, the store was most likely losing potential customers, since the user simply could not find the category he needed.
- Organic website ranking. Before starting the cooperation, the customer worked with another company, but there were practically no results (according to the customer), unfortunately, the site did not have analyzers connected, so there was no opportunity to view the dynamics of the site's positions at the time of starting the cooperation.
- Design and layout of the site/content/graphic content. In fact, the site had no design style, so the site is generally no different from any other online stores.
- Graphical content is not optimized.
- There were SEO texts on the site, but it was 1 text that was duplicated in all categories, which was completely irrelevant.
Description:
The client contacted Golden Web Digital in May 2023. Designers and SEO specialists began working with the store first.
Results of work at the time of starting work with SEO specialists Golden Web Digital
First of all, of course, the analyzers were connected. (June 2023)
Results from the Google Search Console analyzer for June 2023:
- ► Total clicks 82
- ► Total views 6.54 thousand.
- ► Average CTR 1.36%
- ► Average position 36.4
The site was displayed in a medium-high position for low-frequency queries. High-frequency queries were also entered, but were displayed in low positions.
Stages of working with the site and top priority tasks:
- The first stage of work is analysis:
a) Complete analysis of the client's site
b) Identification and analysis of competitors in the niche
- Based on all the data received, a detailed launch strategy was developed with a subsequent work plan for 45 working days for the SEO team.
- The first priority was to fix critical errors on the website.
Number of errors on the site (start of cooperation)
Data from Serpstat analyzer
(the screenshot below shows comparative data for June 13, 2023 / August 17, 2023 (after completing work on the first launch SEO strategy))
June 13, 2023
High priority - 151
Medium priority - 1,257
Low priority - 5
August 17, 2023 (after closing 1 strategy)
High priority - 12
Medium priority - 735
Low priority - 16
- A new logical and convenient structure was developed and implemented on the site, and category names were changed to be more relevant to the topic and more frequently searched.
- Through niche research and competitor analysis, semantics were collected for the customer's priority pages.
- Duplicate information on the site has been removed. Pages have been supplemented with the necessary accessible information about the services provided by the client.
Site results after 3 well-developed strategies by the team of Golden Web Digital SEO specialists (6 months of work)
Results from the Google Search Console analyzer for the last 28 days (today 11/30/23):
- ► Total clicks 241
- ► Total impressions 20 thousand.
- ► Average CTR 1.2%
- ► Average position 19.9
The screenshot shows the dynamics of positions over the last 28 days compared to the previous period.
- The number of clicks has increased to 241.,
- Impressions have increased, amounting to 20 thousand,
- The average CTR is 1.2%
- The average position has increased and is 19.9
That is, considering the comparative data, we can say that since the beginning of work with the project, we have been observing a stable, monthly growth in indicators.
Website visibility dynamics
(Domain visibility in the top 20 of Google. A relative indicator calculated based on the ratio of the number and popularity of key phrases for which the site is ranked.)
Traffic dynamics
(Organic traffic that a site receives per month from the Google search engine. This is an approximate indicator, it correlates with the site's actual traffic.)
Keyword dynamics
According to data from the Serpstat analyzer, we see that the number of keywords for which the site is published, on the contrary, has decreased. However, visibility has increased, traffic has increased. We work not on quantity, but on quality. In our work, we focused on high-frequency relevant queries for the topic.
Important! Currently, there is no rapid increase in organic traffic on the site, as the new semantics that entered the site have fallen into medium-low positions. In the future, we will work to raise the positions of queries in the search results.
Conclusion
We continue to work on the technical condition of the site, to correct all errors. Important! The site was developed on the Khorosop platform (it does not have the ability to make all technical edits and improvements yourself), so it is not possible to correct all errors at the moment, but we are actively communicating with the support of this platform to correct errors on the site. We continue to work on raising the positions of queries for which the site is already published, as well as on increasing the semantic core of the site.