Case study of shoe manufacturer website optimization
Project
- Moldovan manufacturer of home shoes.
Problem
- brand awareness
- fixing technical errors
- traffic increase
- increase in orders
- When developing the site, the technical requirements for the site were not taken into account in accordance with the requirements for site optimization;
- The site was in one language, after which it was problematic to add another language to the site, developed on a CMS system;
- Collaboration with the customer's programmers and not always finalizing the site were at the forefront;
- The site is synchronized with 1C, there were also problems with changing the site structure;
- Budget constraints.
List of tasks before starting website optimization
- Competitor analysis conducted
- A website optimization strategy has been formed.
- The site was audited and provided to programmers.
- Forming a strategy for launching Google ADS
- An external optimization strategy has been formed.
Site optimization began in September 2020. First, a list of tasks was provided to developers, this list was implemented in November 2020. Therefore, only internal optimization was carried out on the site as a priority. After the work was introduced, the programmers also formed a list of URLs for setting up 301 redirects, after which an error was made in the site's bilingual settings.
Organic growth began three months after the introduction of technical work, setting up 301 redirects and constant optimization of the web resource. It is important that the customer agreed to work on optimization, despite the fact that there were technical problems on the site, and all the work brought much less results than they should have. But it gave the results of making edits and a complete re-indexing of the site.
The following graph shows the dynamics of organic traffic growth. Compared to the last 2 months. however, the expected growth of the site. Over the last 31 days it is +47%.
Online store conversions increased by 33.9%
Website promotion results from Golden WEb Digital - dynamics of growth in the number of requests - +375%
In the future, a proposal will be submitted to the customer to increase the budget for site optimization, but there remains a need to work with external optimization.
Project
- Moldovan manufacturer of home shoes.
Problem
- brand awareness
- fixing technical errors
- traffic increase
- increase in orders
- When developing the site, the technical requirements for the site were not taken into account in accordance with the requirements for site optimization;
- The site was in one language, after which it was problematic to add another language to the site, developed on a CMS system;
- Collaboration with the customer's programmers and not always finalizing the site were at the forefront;
- The site is synchronized with 1C, there were also problems with changing the site structure;
- Budget constraints.
List of tasks before starting website optimization
- Competitor analysis conducted
- A website optimization strategy has been formed.
- The site was audited and provided to programmers.
- Forming a strategy for launching Google ADS
- An external optimization strategy has been formed.
Site optimization began in September 2020. First, a list of tasks was provided to developers, this list was implemented in November 2020. Therefore, only internal optimization was carried out on the site as a priority. After the work was introduced, the programmers also formed a list of URLs for setting up 301 redirects, after which an error was made in the site's bilingual settings.
Organic growth began three months after the introduction of technical work, setting up 301 redirects and constant optimization of the web resource. It is important that the customer agreed to work on optimization, despite the fact that there were technical problems on the site, and all the work brought much less results than they should have. But it gave the results of making edits and a complete re-indexing of the site.
The following graph shows the dynamics of organic traffic growth. Compared to the last 2 months. however, the expected growth of the site. Over the last 31 days it is +47%.
Online store conversions increased by 33.9%
Website promotion results from Golden WEb Digital - dynamics of growth in the number of requests - +375%
In the future, a proposal will be submitted to the customer to increase the budget for site optimization, but there remains a need to work with external optimization.