Promotion of an online bicycle store
Client
- Online store of bicycles and cycling products.
Target:
- bringing targeted queries to the site
- increase organic traffic
- CTR growth
- The site was developed on the Khoroshop platform (it is not possible to make all technical changes and improvements)
- The previous company optimized the site specifically for Kyiv, and the customer's task was for all of Ukraine.
- Invalid nested URL (needs a 301 friendly redirect).
The main problem was that the site was optimized for one region - the city of Kyiv. After that, immediately removing all content from the main pages and meta tags related to Kyiv was unsuccessful, leaving the threat of getting sanctioned by Google. Therefore, the work on changing the content was done in layers, and regional semantics were transferred to the "Shop in Kyiv" page. This work was carried out for three months. During this work in November, we encountered a drop in traffic. This was also preceded by a seasonal drop in traffic. But already in January the situation improved.
Website promotion results from SEO specialists Golden-Web Digital
Comparison of two periods of the season - 1.03.2020-31.03.2020 and 1.03.2021-31.03.2021 The number of clicks increased by 817%, impressions by 477%. Average position - 10.7, in 2020 - 19.8.
Dynamics of site visibility growth.
Increased website traffic. Data released from July 3, 2020 to June 20, 2021
Growth dynamics of key phrases on which the site is published
Distribution of key phrases by positions in the Google index
Conversion growth in April 2020 and April 2021
In the future, we continue to work with the main semantics and bring the site to the top 5 of Google, and also conduct additional analysis of competitors to pay for the new semantics.
Client
- Online store of bicycles and cycling products.
Target:
- bringing targeted queries to the site
- increase organic traffic
- CTR growth
- The site was developed on the Khoroshop platform (it is not possible to make all technical changes and improvements)
- The previous company optimized the site specifically for Kyiv, and the customer's task was for all of Ukraine.
- Invalid nested URL (needs a 301 friendly redirect).
The main problem was that the site was optimized for one region - the city of Kyiv. After that, immediately removing all content from the main pages and meta tags related to Kyiv was unsuccessful, leaving the threat of getting sanctioned by Google. Therefore, the work on changing the content was done in layers, and regional semantics were transferred to the "Shop in Kyiv" page. This work was carried out for three months. During this work in November, we encountered a drop in traffic. This was also preceded by a seasonal drop in traffic. But already in January the situation improved.
Website promotion results from SEO specialists Golden-Web Digital
Comparison of two periods of the season - 1.03.2020-31.03.2020 and 1.03.2021-31.03.2021 The number of clicks increased by 817%, impressions by 477%. Average position - 10.7, in 2020 - 19.8.
Dynamics of site visibility growth.
Increased website traffic. Data released from July 3, 2020 to June 20, 2021
Growth dynamics of key phrases on which the site is published
Distribution of key phrases by positions in the Google index
Conversion growth in April 2020 and April 2021
In the future, we continue to work with the main semantics and bring the site to the top 5 of Google, and also conduct additional analysis of competitors to pay for the new semantics.