SEO for an online store of children's goods, food
Target:
- website design update
- bringing relevant semantics to the site;
- increase in website traffic
- improving search engine rankings
- increase in orders on the website;
Issues:
- The site is found on the Horoshop platform, where there is no way to correct some errors, there is no way to change robots.txt
- the site structure is incorrectly constructed, everything is chaotically scattered
- the site is unrecognizable
Description:
Cooperation with the Golden Web Digital team began in August 2023. The team conducted a competitor analysis and based on the analysis, a website launch strategy was built.
Site results before the start of cooperation
- ► the site traffic was 839 clicks
- ► number of site impressions 53.3 thousand - the number of times the link was shown in Google search results
- ► average CTR 1.6% - site clickthrough rate, the ratio of the number of impressions that ended in a click
- ► average position 17.7
Google Analytics
Before starting cooperation with Organic Search, there were 86 orders on the site for the amount of UAH 179,115.
Site visibility
Visibility was 0.19, a relative indicator calculated based on the ratio of the number and popularity of key phrases for which the site is ranked.
The indicator is very low.
Traffic dynamics
Important! The screenshot shows the dynamics of only organic traffic.
Keyword dynamics
We can see in the picture that there are quite a large number of key queries.
Conclusion: According to the indicators, we can conclude that before the start of cooperation, the site was not published for very relevant keywords, since apart from the high indicator of the number of key queries, all other indicators were very low.
More details on the stages of work:
- Competitor and niche analysis - before starting work, you need to study the market and competitors in order to correctly form a promotion strategy
- Proper delegation of responsibilities and work for the team
After implementing the first strategy, we obtained the following results:
traffic increased to 2.22 thousand clicks - The number of impressions increased to 98.2 thousand.
- average CTR 2.3%
- average position 14
Order situation:
In this picture, we can already see a significant increase in the number of orders and an increase in income received from the Organic Search traffic channel.
Number of orders: was 141, revenue was 266,703 UAH.
Conclusion: We see that the implementation of the first strategy has brought great benefits to the site. Therefore, the client decided to continue cooperation. The next step was to correctly build a strategy for 3 months and here are the results we got after working out a 3-month strategy
Results after 3 months
- traffic increased to 4.76 thousand clicks
- The number of impressions is 195 thousand.
- average CTR 2.4%
- average position 11.5
Order situation:
After 3 strategies, the number of orders received from the Organic Search traffic channel on the site significantly increased, and in November alone, 180 orders were placed on the site for the amount of UAH 403,323 .
Conclusion : As we can see, optimization work brings only positive dynamics to the site, because all site indicators are growing. Relevant semantics enter the site in high positions, as evidenced by the number of site impressions and the position that rises.
Results after 6 months
- traffic increased to 9.18 thousand clicks
- The number of impressions is 351 thousand.
- average CTR 2.6%
- average position 10.1
Order situation:
According to Google Analytics, the number of orders on the site has increased significantly. As of the implementation of the 6th strategy , 224 orders were placed on the site for the amount of 419,344 UAH .
Results after 10 months
The graph shows the dynamics of growth in website traffic and impressions from the beginning of cooperation to the present day.
Results for the last month of cooperation (June 2024)
- Attendance is 10.3 thousand.
- number of impressions 370 thousand.
- average CTR 2.8%
- average position 9.5
As a reminder! (before starting cooperation)
If we compare the results of the site before the start of cooperation and after 10 months of cooperation with the Golden Web Digital team, we see significant growth:
- ► traffic increased from 839 clicks to 10.3 thousand.
- ► the number of impressions increased from 53.3 thousand to 370 thousand.
- ► average CTR increased from 1.6% to 2.8%
- ► the average position of the site in the search results increased from 17.7 to 9.5
Google Analytics
As a reminder! (before starting cooperation)
In these pictures we see how the situation with orders has improved. Before the start of cooperation with the Organic Search channel , there were 86 orders on the site for the amount of 179,115 UAH. In June 2024, there were 304 orders for the amount of 497,412 UAH.
Conclusion
We see that in 10 months of cooperation, the results of work on the site have led to positive dynamics. Site traffic has increased almost 10 times, and revenue has increased 3 times. Therefore, there will be more and more in the future! We continue to work and develop the business together with the Golden Web Digital team.
Target:
- website design update
- bringing relevant semantics to the site;
- increase in website traffic
- improving search engine rankings
- increase in orders on the website;
Issues:
- The site is found on the Horoshop platform, where there is no way to correct some errors, there is no way to change robots.txt
- the site structure is incorrectly constructed, everything is chaotically scattered
- the site is unrecognizable
Description:
Cooperation with the Golden Web Digital team began in August 2023. The team conducted a competitor analysis and based on the analysis, a website launch strategy was built.
Site results before the start of cooperation
- ► the site traffic was 839 clicks
- ► number of site impressions 53.3 thousand - the number of times the link was shown in Google search results
- ► average CTR 1.6% - site clickthrough rate, the ratio of the number of impressions that ended in a click
- ► average position 17.7
Google Analytics
Before starting cooperation with Organic Search, there were 86 orders on the site for the amount of UAH 179,115.
Site visibility
Visibility was 0.19, a relative indicator calculated based on the ratio of the number and popularity of key phrases for which the site is ranked.
The indicator is very low.
Traffic dynamics
Important! The screenshot shows the dynamics of only organic traffic.
Keyword dynamics
We can see in the picture that there are quite a large number of key queries.
Conclusion: According to the indicators, we can conclude that before the start of cooperation, the site was not published for very relevant keywords, since apart from the high indicator of the number of key queries, all other indicators were very low.
More details on the stages of work:
- Competitor and niche analysis - before starting work, you need to study the market and competitors in order to correctly form a promotion strategy
- Proper delegation of responsibilities and work for the team
After implementing the first strategy, we obtained the following results:
- traffic increased to 2.22 thousand clicks
- The number of impressions increased to 98.2 thousand.
- average CTR 2.3%
- average position 14
Order situation:
In this picture, we can already see a significant increase in the number of orders and an increase in income received from the Organic Search traffic channel.
Number of orders: was 141, revenue was 266,703 UAH.
Conclusion: We see that the implementation of the first strategy has brought great benefits to the site. Therefore, the client decided to continue cooperation. The next step was to correctly build a strategy for 3 months and here are the results we got after working out a 3-month strategy
Results after 3 months
- traffic increased to 4.76 thousand clicks
- The number of impressions is 195 thousand.
- average CTR 2.4%
- average position 11.5
Order situation:
After 3 strategies, the number of orders received from the Organic Search traffic channel on the site significantly increased, and in November alone, 180 orders were placed on the site for the amount of UAH 403,323 .
Conclusion : As we can see, optimization work brings only positive dynamics to the site, because all site indicators are growing. Relevant semantics enter the site in high positions, as evidenced by the number of site impressions and the position that rises.
Results after 6 months
- traffic increased to 9.18 thousand clicks
- The number of impressions is 351 thousand.
- average CTR 2.6%
- average position 10.1
Order situation:
According to Google Analytics, the number of orders on the site has increased significantly. As of the implementation of the 6th strategy , 224 orders were placed on the site for the amount of 419,344 UAH .
Results after 10 months
The graph shows the dynamics of growth in website traffic and impressions from the beginning of cooperation to the present day.
Results for the last month of cooperation (June 2024)
- Attendance is 10.3 thousand.
- number of impressions 370 thousand.
- average CTR 2.8%
- average position 9.5
As a reminder! (before starting cooperation)
If we compare the results of the site before the start of cooperation and after 10 months of cooperation with the Golden Web Digital team, we see significant growth:
- ► traffic increased from 839 clicks to 10.3 thousand.
- ► the number of impressions increased from 53.3 thousand to 370 thousand.
- ► average CTR increased from 1.6% to 2.8%
- ► the average position of the site in the search results increased from 17.7 to 9.5
Google Analytics
As a reminder! (before starting cooperation)
In these pictures we see how the situation with orders has improved. Before the start of cooperation with the Organic Search channel , there were 86 orders on the site for the amount of 179,115 UAH. In June 2024, there were 304 orders for the amount of 497,412 UAH.
Conclusion
We see that in 10 months of cooperation, the results of work on the site have led to positive dynamics. Site traffic has increased almost 10 times, and revenue has increased 3 times. Therefore, there will be more and more in the future! We continue to work and develop the business together with the Golden Web Digital team.