Google Shopping for the website of a Ukrainian shoe manufacturer

• Customer: Online store, Ukrainian manufacturer of leather shoes.
• Service: Google Shopping.
• Region: All of Ukraine.
• Advertising budget: 500 UAH.
• Goal: Increase sales.

The work on launching salespeople is divided into two stages.

The first stage is the technical part - creating and configuring a Google Merchant Center program listing, which includes:

• Google Merchant Center compliance check
• creating a Google Merchant Center account;
• confirmation of site ownership;
• creating a feed request and forming a feed;
• checking and uploading the feed into the system;

The second stage is working in your Google Ads account:

• creating trade assistance developed on the basis of the framework;
• selection and testing of strategies;
• efficiency analysis;
• launching intelligent feelings;
• launch dynamic remarketing.

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Thanks to shopping campaigns, we can receive:

• several times more targeted traffic at the same cost as for search campaigns, due to the low cost of click (in this case, it is 0.03 UAH);
• high transaction rate, due to the informative nature of the ads;
• low transaction costs, due to the low cost of switching to the site and a high transaction rate.