Google Shopping for a wholesale shoe store
- Service: Search
- Network - Google Ads;
- Geotargeting - all of Ukraine, except Crimea, Donetsk and Luhansk;
- Advertising budget: 41,000 UAH for 3 months
- Task:
- increase traffic from contextual advertising due to a new audience;
- increase transaction volume;
- increase market competition with major competitors.
Launching Google Shopping - preparatory work
The main objective of the project was to increase sales. The focus was on search companies, this company is only engaged in wholesale sales.
- Creating a Google Ads account.
- Google Analytics settings.
- Google Tag Manager settings.
To connect GA and GTM, the Analytics tracking ID and the Tag Manager container ID are added and activated in the site admin. Tracking tags and dynamic remarketing tags were configured in the GTM account, e-commerce was configured in Google Analytics, tracking goals and remarketing audiences were created. Google Ads was connected to GMC and Google Analytics, conversions and audiences were imported from Analytics to the advertising account. When everything was ready to launch advertising diseases, we started setting up the campaign itself.
Launch of Golden Web advertising specialists
We collected a semantic core from search queries related only to wholesale trade. We analyzed the pages of the site related to these categories and positions in the query results, which become the basis for ads. We also worked on and supplemented the list of negative words, checked whether the fields and forms for placing orders worked correctly.
All available extensions were used in the ads: additional links, phone numbers, addresses, clarifications, structured descriptions. This increased the informativeness and size of the ads displayed for key queries.
Dynamic advertising was involved. In addition to classic search campaigns, Google Dynamic Search Campaigns were also connected.
The number of new users increased in the segment, the bounce rate remained almost the same, the number of pages per session increased and the session duration also increased. This means that the audience we were bringing in was not only new, but also interested in buying this product.
Constant work with an advertising campaign allows you to increase the number of direct transactions, thereby reducing the cost of each transaction.
In almost 3 months of working with us, the advertising campaign brought direct sales of UAH 2.3 million, through the website only from contextual advertising.
Contextual advertising is one of the best promotion methods that will help you increase your profits, improve your brand image online, attract new customers, and improve your advertising metrics and conversions. Contact our team for a consultation and we will help you succeed on the world wide web.
- Service: Search
- Network - Google Ads;
- Geotargeting - all of Ukraine, except Crimea, Donetsk and Luhansk;
- Advertising budget: 41,000 UAH for 3 months
- Task:
- increase traffic from contextual advertising due to a new audience;
- increase transaction volume;
- increase market competition with major competitors.
Launching Google Shopping - preparatory work
The main objective of the project was to increase sales. The focus was on search companies, this company is only engaged in wholesale sales.
- Creating a Google Ads account.
- Google Analytics settings.
- Google Tag Manager settings.
To connect GA and GTM, the Analytics tracking ID and the Tag Manager container ID are added and activated in the site admin. Tracking tags and dynamic remarketing tags were configured in the GTM account, e-commerce was configured in Google Analytics, tracking goals and remarketing audiences were created. Google Ads was connected to GMC and Google Analytics, conversions and audiences were imported from Analytics to the advertising account. When everything was ready to launch advertising diseases, we started setting up the campaign itself.
Launch of Golden Web advertising specialists
We collected a semantic core from search queries related only to wholesale trade. We analyzed the pages of the site related to these categories and positions in the query results, which become the basis for ads. We also worked on and supplemented the list of negative words, checked whether the fields and forms for placing orders worked correctly.
All available extensions were used in the ads: additional links, phone numbers, addresses, clarifications, structured descriptions. This increased the informativeness and size of the ads displayed for key queries.
Dynamic advertising was involved. In addition to classic search campaigns, Google Dynamic Search Campaigns were also connected.
The number of new users increased in the segment, the bounce rate remained almost the same, the number of pages per session increased and the session duration also increased. This means that the audience we were bringing in was not only new, but also interested in buying this product.
Constant work with an advertising campaign allows you to increase the number of direct transactions, thereby reducing the cost of each transaction.
In almost 3 months of working with us, the advertising campaign brought direct sales of UAH 2.3 million, through the website only from contextual advertising.
Contextual advertising is one of the best promotion methods that will help you increase your profits, improve your brand image online, attract new customers, and improve your advertising metrics and conversions. Contact our team for a consultation and we will help you succeed on the world wide web.