Google Shopping for a knitwear factory
- Customer: Knitted clothing factory
- Service: Google Shopping.
- Region: All of Ukraine.
- Advertising budget: 26,000 UAH.
- Target:
- Increased traffic;
- Increasing the target audience on the website;
- Increase in conversions.
Advertising campaigns: Completed works
The setup work begins with the sales campaign to cover absolutely all product lines.
Shopping ads are one of the most popular ways to attract potential customers in Google Ads. But in order to run this type of ad, an online store must meet the Google Merchant Center requirements:
- use the HTTPS protocol;
- availability of a page with a description of payment and delivery options;
- the presence of a page with a description of the return of goods and money;
- physical address, phone, store email;
- correct form for buyer contact details;
- Clear terms and conditions of the discount promotions.
We worked on two advertising campaigns:
- Google Shopping
- Feed-based dynamic remarketing
A Display Network Shopping campaign is a convenient and effective solution that reduces the number of factors in the display advertising management process. It is the easiest way to find new customers and increase conversions.
All these actions gave the desired result, now we continue to work. Data from the client's Personal Account after two months of promotion:
Thanks to shopping campaigns, we can receive:
- high transaction rate, due to the informative nature of the ads;
- low transaction costs, due to the low cost of switching to the site and a high transaction rate.
We are happy to receive excellent results in optimizing Google AdWords advertising campaigns.
This key clearly shows that you always need to improve the channels for involving specialists in the project and evaluate the return. If the results of the contractors' work do not reach you, involve specialists, consult and do not waste resources on analytics.
Using this case example, we see the importance of involving specialists and the effectiveness of the advertising campaign. Have you not achieved sales results for your online store? Analyze the work of advertising, conduct analytics, and do not skimp on specialists.
- Customer: Knitted clothing factory
- Service: Google Shopping.
- Region: All of Ukraine.
- Advertising budget: 26,000 UAH.
- Target:
- Increased traffic;
- Increasing the target audience on the website;
- Increase in conversions.
Advertising campaigns: Completed works
The setup work begins with the sales campaign to cover absolutely all product lines.
Shopping ads are one of the most popular ways to attract potential customers in Google Ads. But in order to run this type of ad, an online store must meet the Google Merchant Center requirements:
- use the HTTPS protocol;
- availability of a page with a description of payment and delivery options;
- the presence of a page with a description of the return of goods and money;
- physical address, phone, store email;
- correct form for buyer contact details;
- Clear terms and conditions of the discount promotions.
We worked on two advertising campaigns:
- Google Shopping
- Feed-based dynamic remarketing
A Display Network Shopping campaign is a convenient and effective solution that reduces the number of factors in the display advertising management process. It is the easiest way to find new customers and increase conversions.
All these actions gave the desired result, now we continue to work. Data from the client's Personal Account after two months of promotion:
Thanks to shopping campaigns, we can receive:
- high transaction rate, due to the informative nature of the ads;
- low transaction costs, due to the low cost of switching to the site and a high transaction rate.
We are happy to receive excellent results in optimizing Google AdWords advertising campaigns.
This key clearly shows that you always need to improve the channels for involving specialists in the project and evaluate the return. If the results of the contractors' work do not reach you, involve specialists, consult and do not waste resources on analytics.
Using this case example, we see the importance of involving specialists and the effectiveness of the advertising campaign. Have you not achieved sales results for your online store? Analyze the work of advertising, conduct analytics, and do not skimp on specialists.